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Summary Businessmodeling 2MEB exam - Glossary
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WoordenlijstChange drivers The reasons why things are changing. What “drives” them.
(Digital vs. Analog film)
Compound interest Je begint met 1000. Het jaar erna krijg je niet alleen 10%
op 10.000 maar op 11.000. Op het bedrag waarmee je
eindigt.
Cost buffer Allowable cost (de kosten die je mag houden om nog
steeds winst te maken op het einde) – anticipated cost (de
uiteindelijke kosten)
Meer anticipated costs dan allowable costs = negatieve
cost buffer. Je hebt meer uitgegeven dan je eigenlijk mag
uitgeven. Probleem! Je hebt tekort.
CPM: Cost per mille the amount an advertiser pays a website per one thousand
visitors who see its advertisements
CPS: Cost per sale Pay-per-sale or PPS is an online advertisement pricing
system where the publisher or website owner is paid on the
basis of the number of sales that are directly generated by
an advertisement.
Disintermediation The middle man is cut out. Side A directly to side B.
(tegenstelling: Multi-sided)
Disruptive Verwoest / storend
Disrupter Verwoester
Disruptee Bedrijf dat verwoest wordt
EBITDA Earnings before interest, tax, depreciation and
amortization. A measure of a company's operating
performance. Is your company doing well?
Ethnomarketing Ethno marketing defines as marketing segmentation
approach that groups consumers on the basis of ethnicity.
Flash auction For every person that opens the page there’s a new ad
shown. Bad side: Ads are shown to people that aren’t the
target audience. Cookies help to overcome this (or social
media log ins). The more info you have and the more you
can target the better and the more value.
GDP Gross Domestic Product, sum of all produced goods and
services / number of inhabitants.
GDPR (= General Data Protection Regulation) De nieuwe Europese privacyregeling.
Incumbents Concurrentie / bazen van grote bedrijven / soms
government
Return on sales De verhouding tussen winst voor aftrek van belasting en de
opbrengst van de verkoop.
Voor elke euro dat we aan ticketverkoop krijgen, verdienen
we eigenlijk maar 20%. 80% gaat verloren aan kosten.
Simple interest Je krijgt 10% van 10.000. Op het einde heb je 15000.
Smart money Bv. Een business angel is geïnteresseerd in JOUW idee en
gelooft er in. Dit is smart money.
Tegenovergestelde: Bv. Equity financing (investors): Geven
geld aan heel veel bedrijven en het enige wat hen
interesseert is al het geld dat ze terugkrijgen. Jouw idee en
bedrijf interesseert hen niet.
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