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Unit 1 - AC3.3 Justify a campaign for change Essay
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Unit 1 - AC3.3 Justify a campaign for change Essay
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Use of evidence in support of a caseUse your statistics and other research from AC3.1 to help give evidence in support of a case. Go over the concept for your campaign
and justify your choices for aspects such as name, logo, audience etc. This includes justification of your materials, explaining the choice
and design. The imagery used, colouring and details must be justified. You can refer to other campaigns and particularly the aspects of
them that have proved successful. You refer to things such as:
- I decided upon… for the campaign name. I chose this name because… What’s more it meets my aim of… as well as targeting
a
my audience because…
vi
- I chose to use a range of methods including… I chose these because my audience… I also felt that these would be effective in
promoting my aim because… if I had chosen… or… it might not have been successful.
- The target audience would be most likely to respond to this because… it also offers a good link to the topic because…
ed
- I chose to use the image of… this is highly effective because…
- The colouring is effective as it…
- I used other features such as… and… these are good for meeting my aims because…
ar
Presenting a case for action Use of persuasive language
sh
Presenting a case for action involves explaining why your Discuss the materials you have designed in AC3.2 and how
campaign is necessary and what impact it hopes to achieve. effective they are relating choices to the persuasive language you
Outline your campaign focus, give reasons and present your have used. Useful sentences could include:
as
supporting evidence.
- I used the term… because it conveys…
Make sure you link into your specific aims and target audience. - I focused on… because… This is convincing to the
w
Supporting statistics and real-life case examples should be audience because…
included. Use sentence starters such as: - I designed the layout to include… This is because…
m e
- The language is persuasive as it…
-
I chose to focus on … because …
- co rc
This is an important area to address because…
o. ou
-
Without a campaign like this, it is likely that…
-
However, with a campaign highlighting this issue, it could
result in…
er res
UNIT SUMMARY
By working through this Unit, you will:
- Have gained skills to differentiate between myth and reality when it comes to crime and to recognise that common
se dy
representations may be misleading and inaccurate;
- Have gained the skills to understand the importance of the changing public perceptions of crime;
- Be able to use and assess a variety of methods used by agencies to raise awareness of crime so that it can be tackled
tu
effectively;
- Have gained the skills to plan a campaign for change in relation to crime; for example to raise awareness, change attitudes or
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