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summary of powerpoints and handbook: How to Analyse Texts.

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summary of all the powerpoints, handbook and additional information of the course.

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  • All chapters used in ppts
  • April 22, 2021
  • 11
  • 2020/2021
  • Summary
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ENGLISH: TEXT AND COMMUNICATION 2

1. LESSON 1
Blurb: A short description of a book, film, or other product written for promotional purposes

Texts are:
➢ubiquitous
➢diverse
➢complex

Analysis:
➢starts with noticing things – sustained perception
➢not always straightforward
➢but usually enriching
➢goes beyond understanding the contents of the text to understanding how the text produces meaning

The observer’s paradox: The idea of the researcher affecting the results of their own research

Intertextuality: texts that use references to other texts

2. LESSON 2
Language patterns: visual elements integral to many messages, but central concern of HTAT is with
language in the verbal sense

Texts vs. discourse:
Text (traditionally)
- written communication
- a single artefact
- used more in arts and humanities
discourse
- spoken language
- more extensive communication, whole patterns of thinking, knowing and behaving
- the social sciences

idiolect: as a “set of linguistic fingerprints” - your unique language habits or expressions
 linguistic pet hates: I MAS here (was = different sound MAS)

Archiving: storing texts of different types; capturing language and fixing it for study

WH-questions
 WHAT?
- What “happens” in a text is always of interest
- pointing to a text’s features is an important part of the way you structure an analysis -> forms
evidence for your interpretation
- from ‘what?’ to other ‘wh’ questions = moving from describing contents to considering which
factors determine particular language choices

 WHO?
- for speech (or other real-time interaction) we ask who the participants are and what are their
relationships are to one another (this affects eg. formality)
- written texts might contain characters -> but does it have participants? -> rather “implied
communicators”
- writers, consciously or unconsciously, create a narrative voice to address their audience
- this voice makes assumptions about who the reader is
- many ‘WHOs’
➢a real writer
➢an imaginary narrator
➢a real reader
➢and an implied reader




 WHERE?
- physical setting for a conversation or text
- 3 dimensions of where Geography

,  public notices only make sense because they occur in a particular place
 Formality f a US lawyer has to appear in court in front of a female judge he is married to, he
will still call her “your honor” rather than “angel pie” or “sugar lips” as he would perhaps do
at home
 Perspective -> from what or whose p.o.v. is the topic presented? - cf. figure/ground principle
from Gestalt psychology (background [recedes] versus foreground [stands out -> familiar,
meaningful]

 WHEN?
- time also important factor because of changes in language + attitudes
- older texts reveal a lot about the values of a previous era
- modern era not necessarily superior
- How and why are cultural discourses about appropriateness changing?

 (W)HOW?
- how do the language choices in a text
 work individually
 connect with each other + build into a pattern
- interpretation required: no single right answer to question of how a text works
 different readers see different things (depending on their cultural background/personal
experience)
 meanings are not fixed

 WHY?
- why is the language as it is and not some other way?
- did writer intentionally want to evoke particular associations/ connotations or is this an unfortunate
coincidence? 25
- “why” question takes us beyond the text into sociocultural considerations
- demands extra tentativeness i.e. be careful
 reasons complex
 but complexity should not be off-putting
 recognising and showing complexity=hallmark of high quality research


FOCUS AND SCOPE
- determining a focus = deciding which questions take priority focus in text analysis same as in
photography
 adjusting your sights to get as sharp a picture as possible of a specific area

- closely connected with scope -> how much of the rest of the picture to include

Scope is often determined by focus: if the focus of the enquiry is clear, then the scope of the study
shouldn’t be too difficult to work out
➢no fixed pathway for a language exploration
➢one idea can lead to another, but limit the amount of material chosen (depth/detail more important
than breadth)


satire = comedy + social activism (or satire = “militant irony”)

point of view = perspective

corpora:
- list of lines = concordance
- qualitive research method ( quantitative)
- words often predictable patterns, regular friends => frequent co-occurrence = collocation
set of associations or connotations (=what words “imply” not only what they “mean”)




3. LESSON 3

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