Het doorvertalen van een concept of marketing- en reclamecampagne naar verschillende landen toe
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Doorvertaling concept of marketing- en reclamecampagne naar verschillende landen toe
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Het doorvertalen van een concept of marketing- en reclamecampagne naar verschillende landen toe
Institution
Hogeschool InHolland (InHolland)
Inleiding
Globalisering heeft geleidt toch minder aandacht aan lokale en culturele verschillen, echter zijn organisaties die
hier aandacht aan besteden ten dode opgeschreven (Dicken, 2004). Een effectieve reclameboodschap is vaak
voor een globaal merk te realiseren wanneer er wel rekening geh...
Het doorvertalen van een concept of marketing- en reclamecampagne naar verschillende landen toe
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Naam: Cynthia Zebrowska
Klas: CO3D (Kring 4)
Studentnummer: 525390
Opleiding: Communicatie VT
Docent: Bob Götte
Datum: 6 juni 2016
1
, Inhoudsopgave BLZ.
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