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branchewerkstuk manager retail (supermarktbranche Coop) $11.38   Add to cart

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branchewerkstuk manager retail (supermarktbranche Coop)

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Voor de opleiding manager retail heb ik een branchewerkstuk moeten maken. Ik heb gekozen voor de supermarktbranche en dan voornamelijk over de Coop, omdat dat mijn BBL plek. Ik heb een 9 gehaald. Als er wat is kan je mij altijd een berichtje sturen.

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  • April 24, 2021
  • 47
  • 2020/2021
  • Other
  • Unknown

2  reviews

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By: luukadolf • 1 year ago

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By: RoanWe • 2 year ago

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Branchewerkstuk


Supermarkt




Naam:
Studentnummer:
Klas:
Inleverdatum:

, Inhoudsopgave
Inleiding 3
Hoofdstuk 1: Kennis maken met de branche 4
- 1.1 Inleiding 4
- 1.2 Beschrijving van de branche 4
- 1.3 Trends en ontwikkelingen 8
- 1.4 Duurzaam ondernemen 9
Hoofdstuk 2: consumenten en media in de branche 12
- 2.1 Inleiding 12
- 2.2 Websites 12
- 2.3 Consumentenmarketing 13
- 2.4 Social media 13
- 2.5 Vloggers en bloggers 13
- 2.6 Mediavormen 14
Hoofdstuk 3: Marketingmix van het bedrijf 15
- 3.1 Inleiding 15
- 3.2 Winkelformule en concurrentie 15
- 3.3 Promotie 16
- 3.4 Presentatie: Huisstijl 16
- 3.5 Presentatie: Winkelexterieur 19
- 3.6 Presentatie: Winkelinterieur 21
- 3.7 Presentatie: Presentatieplan en schappenplan 23
- 3.8 Presentatie: Presentatievormen 25
- 3.9 Plaats 31
- 3.10 Personeel 32
- 3.11 Prijs 32
- 3.12 Product 34
Hoofdstuk 4: Het assortiment 35
- 4.1 Inleiding 35
- 4.2 Assortimentsopbouw 35
- 4.3 Seizoensartikelen en/of trendartikelen 36
- 4.4 Koopmotief en consumentengedrag 36
- 4.5 Artikelgroep 1 37
- 4.5.1 (artikel 1) 37
- 4.5.2 (artikel 2) 38
- 4.6 Artikelgroep 2 39
- 4.6.1 (artikel 1) 39
- 4.6.2 (artikel 2) 41
42
Conclusie 43
Bronvermelding 44
Bijlagen 46

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