Summary
Summary Oral module 3
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Oral Module 3, about the wEvent
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wEvent Paint & Sip:1. In-depth understanding of Imagineering (imagination +
engineering)
1.1 The brainstorming processes?
We came up with 50 ideas very fast. Together in a private meeting
we came up with them and put them in a document. This went
very fast and quick since we have a very creative team. The best
and creative ones – we highlighted and was chooses by the rest of
the groups.
1.2 What have you learned from the important part of the process?
Since we are very creative, we came up with a lot of ideas.
We learned to work together and how to come up with good and
cool ideas.
1.3 The group WHY – individual and group?
GROUP WHY: It is our mission connect and inspire people from
various parts of the Netherlands, Germany and Belgium. We are here
to bring ideas to life and to help and improve well-being of people
during times of lockdown.
1.4 Application of concept?
A fun, social and creative night, where you can let your creativity
flow and create beautiful paintings from the safe comfort of your
home. You can join together with friends, family and colleagues and
get to know new people at the same time. While painting, you can
enjoy a delicious glass of wine.
,Initial Concept Development
Concept:
Virtual Event Required – Art workshop through Zoom
- Create an “all included” evening of entertainment
- Supply the customers with a package with all materials required, a
beverage (wine), and the workshop provided by the artist
- Preferably focus on painting
Workshop:
We are seeking to organize a one to two hour workshop through an online
meeting service where an artist will instruct and guide participants in
creating a painting. Ideally we are able to work together with an art
student from Zuyd University of Applied Sciences to instruct our workshop
as a development opportunity. The workshop needs to be accessible to all
levels of previous painting experience, and be adjustable in order to cater
to the variety of levels within the individual participants.
Target Market:
Most events will be focused towards the current campus inhabitants and
students of the Hotel school. As a result of this people will be
overwhelmed with the supply and often reluctant to join events due to the
over saturation and spam of information and promotion. Therefore our
main target market is a slightly more elevated segment of young adults to
seniors who may be less financially restrained and have an increased
interest in developing their creative capabilities. We will market our event
through various social platforms as well as in our personal network.
Financial Plan:
Our focus lies on obtaining as many sponsorships or collaborations with
companies or brands as possible for the materials and the beverage we
will be providing. This is in order to limit our expenditure and to keep our
costs to a minimum. In addition we are seeking to find an artist that will
use our event as a development opportunity and thus we avoid those
costs. Our event will be non-profit so these efforts are solely to be able to
assure a low ticket price for participants which in turn is essential to
assure ticket sales.
,Me:
Resource Investegator (scheduler and marketing)
+ : Good at organizing, communicative, extrovert and contact developpers
-: Bad as saying “no”, struggles in stressful situations/setbacks
Team:
Biggest + of team: Hard working, organized, takes deadlines serious and group agreements,
supportive teamwork
Biggest – of team: Gets very easily stressed due to too many ideas and overwhelming group
work
1.5 Divergent thinking vs convergent thinking?
Divergent thinking = thinking judgments are deferred while looking
for an accepting many possible solutions.
Convergent thinking = is the type of thinking that focuses on coming
up with the single, well-established answer to a problem. It is used as
a tool in creative problem-solving
1.6 Creativity vs Curiosity?
- Curiosity involves the pursuit of new knowledge and
experiences.
- Creativity involves transforming existing knowledge, ideas, or
objects into something novel and interesting.
1.7 50 ideas?
See report 1.2
1.8 The importance of having a concept
You have a clear vision of what your purposes
What you need to do
How you do it
Furthermore, it’s important to attract your participants -> highlight
what we offer and create a buzz (publicity) -> Instagram, Gmail and
Facebook.
, 1.9 Concept vs Idea
An idea is a thought that popes up in your mind
A concept is a collection of ideas – together with a good story and
foundation, on which you can make a decision and put it into
practice.
Concept is based on an idea and has multiple layers
1.10 Creating a concept and does it have a strong story?
Creating a concept and does it have a story: to connect people during
lockdown and make a positive time out of a negative time
2. Support the thinking/planning process:
2.1 How did you create your group WHY?
We created the group why by coming up with questions ->
What are we missing during these times? What do we want to do in
these times?
2.2 Explain the steps and how you collaborated to create the final
group WHY
We started thinking of our own WHY – why we thought this event
was necessary and what was important for an event.
We wanted to impact people’s daily life by something fun and social.
2.3 Did you use group WHY thoughout the event planning process
and on the day of the event?
During our group processes, we always kept our group WHY in mind
our first building blocks started with the group WHY – so we kept it
in mind at all times.
2.4 Did the group WHY golden thread though until the end?
Yes – it didn’t change during the event.
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