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Script Presentation For Barneys
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  • Course
  • BUS127
  • Institution
  • Northern College Of Applied Arts And Technology ( )

Demographics Barney’s target demographic comprises mainly the wealthy middle class who are known to notoriously spend huge amounts of money on luxurious commodities such as designer dresses, suits, handbags, shoes, home décor, and designer furniture among other supplementary in high fashion. Fo...

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Document information

  • April 29, 2021
  • 3
  • 2020/2021
  • Essay
  • Unknown
  • A

Subjects

  • barneys
  • demographics
  • psychological
  • product
  • place
  • price and promotion
  • swot analysis

Written for

  • Northern College of Applied Arts and Technology ( )
  • Business
  • BUS127
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Presentation Script for Barneys


Demographics


Barney’s target demographic comprises mainly the wealthy middle class who are known to

notoriously spend huge amounts of money on luxurious commodities such as designer dresses,

suits, handbags, shoes, home décor, and designer furniture among other supplementary in high

fashion. For the male targets estimated at 49.7% of the total customer base, Barney’s targets are

predominantly Caucasians and Asians accounting for 63.1% and 28.2% respectively.


Psychological, Geographical, Behavioral


Psychographics: the main target of Barney’s persuasion tactics is mostly male executive who

enjoy travel and outdoor exotic activities. The class of men mostly spends their evenings in night

clubs. There are also women, with high disposable incomes.


Geographic: Most of this target base is American. Therefore, the most of Barneys clients are

local and so local standards must be observed.


Behavioral: Wealthy business executive or tech savvy mums in high end neighborhoods are

very busy people. It’s no surprise then that most of them do not enjoy promotions and sale

seasons. Most of them are driven by emerging trends and latest fashions in their preferred

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