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Unit 9 - Creative Product Promotion
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Unit 9: Creative product Promotion P2
In this assignment I am going to be explaining the role of promotion within the marketing
mix for a selected business
What is the product range of your chosen business?
The business that has been chosen to be discussed is Sainsbury’s.
The product range of this business spans from Basic to Organic and Taste the difference to
Non-food lines such as home appliances, kitchen appliances etc.
What is the promotional mix for this one of the products or services used for your
chosen business?
Advertising: A paid presentation used to persuade potential and current customers to
buy products or their service.
Sainsbury’s uses this in the form of TV advertisements, for example, their Christmas
advert for 2019.https://youtu.be/ak5HEPpubhk
They also use social media to advertise their products, services and new offers for
example on their Twitter account they make posts about a new product. They used the
strategy to then keep stakeholders up to date with the ongoings and also give them
information on new offers whether it’s on Tv or on social media.
, The planning stage:
Once the project receives the green light, it needs a solid plan to guide the team, as well
as keep them on time and on budget. A well-written project plan gives guidance for
obtaining resources, acquiring financing and procuring required materials.
The project plan gives the team direction for producing quality outputs, handling risk,
creating acceptance, communicating benefits to stakeholders and managing suppliers.
The project plan also prepares teams for the obstacles they might encounter over the
course of the project, and helps them understand the cost, scope and timeframe of the
project.
The Implementation stage:
This is the phase that is most commonly associated with project management.
Execution is all about building deliverables that satisfy the customer. Team leaders
make this happen by allocating resources and keeping team members focused on their
assigned tasks.
Execution relies heavily on the planning phase. The work and efforts of the team during
the execution phase are derived from the project plan.
The monitoring/control stage:
Monitoring and control are sometimes combined with execution because they often
occur at the same time. As teams execute their project plan, they must constantly
monitor their own progress.
To guarantee delivery of what was promised, teams must monitor tasks to prevent
scope creep, calculate key performance indicators and track variations from allotted
cost and time. This constant vigilance helps keep the project moving ahead smoothly.
The closing stage:
Teams close a project when they deliver the finished project to the customer,
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