Summary NHL Stenden Minor Event Management 1 Oral Exam Notes
58 views 6 purchases
Course
Event Management 1
Institution
NHL Stenden Hogeschool (NHL)
This is a document which contains the content of the various weeks which is needed for the oral exam. The book used is Events Management by Bowdin, which I found very useful for the models.
Additionally, at the end I added possible questions which could be asked on the test, please be very thorou...
International Hospitality (IHM)
NHL Stenden
Minor- Event Management 1
Oral Exam Notes
Table of Contents
Week 1 General Events Industry.........................................................................................1
Week 2 Project Management.............................................................................................5
What is project management? .....................................................................................................6
Week 4 Event Design........................................................................................................12
Week 5 Risk Management................................................................................................20
Week 6 Marketing............................................................................................................27
Week 7 Finance Sponsoring..............................................................................................36
Week 8 Architecture Week 8: Architecture........................................................................42
Questions Oral Test..........................................................................................................46
Week 1 General Events Industry
Week 1: General Events Industry
o What is an event?
, An event is a specifically organized occasion
Its objective is to provide participants with a sense of perception and
experience
Purpose of event: influence the participants to do something which
adds value to the stakeholders
1. an experience That has been organized For a group of people To
communicate any message To change/influence their behaviour
o Categories
Commercial Public events: pay for (concert)
free public event (sail, festivals)
business events.
Knowledge transfer etc
Conference, seminars, exhibitions etc
o Golden Circle
,
Benefit : providing consumers with a sense of purpose or belonging that has little to do with any
external incentive or benefit to be gained:
o MICE
Meetings
Incentives (rewards)
Conferences
Events
o ROI (return on investment) ROO( return on objective
, Satisfection: how is the food? Toilet? Area?
Learning: what did you learn>
Application: Can apply knowledge
Impact: effect
ROI: return on investment
o Which is the certifying organization for this minor EM1? IDEA
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller shivanimirchandani. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.77. You're not tied to anything after your purchase.
