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BTEC-Unit-2-Jan-2020-Escape-Rooms Study guide
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BTEC-Unit-2-Jan-2020-Escape-Rooms Study guide
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THE MARKET FORESCAPE ROOMS IN THE UK
,RESEARCH SOURCES
Whilst there is no official source of industry information about Escape Rooms in the UK, the marke
researched and reported, with several active online communities.
Highly recommended is the Logic Escapes Me blog run by industry expert and escape rooms enthu
Ferguson. A fantastic source of updates on new rooms, venues and insights into the market both in
and Internationally. Ken Ferguson really knows his stuff and his reporting on the market is balance
enthusiastic. He reported on his market data to the recent Escape Room Industry Conference in Lo
Ken Ferguson also manages a superb online database of industry news and rooms / venues at
http://exitgames.co.uk/ Use this to explore the rooms and websites of all the competitors in the m
Finally, the investor relations section of Escape Hunt plc is a useful source of financial and other
information about one of the larger competitors in the UK – and a competitor that is expanding ra
, SUMMARY
• Fast-growing segment in the experiential leisure market
• UK market size estimated to be between £50-80m
• Over 1,500+ escape rooms now in the UK, a 40% increase over 2018. Widespread geographic cov
• Around 350+ competitors operating approx. 525+ venues
• 10 largest operators have around 25% of the market (measured by number of rooms)
• Many small, independent operators. However, there is now a publicly-quoted company (Escape H
focused on escape rooms (operating in the UK and internationally)
• All year-round demand, but peaks at Christmas and during school holidays.
• Significant recent investment in the quality and immersive experience of escape rooms as deman
becomes more mainstream and customers expect constant innovation in room and game design
• Build costs of opening and refurbishing escape rooms rising to achieve theatre-set standard of de
• Word-of-mouth by far the most important method of promotion, supported by high rankings on
Tripadvisor + digital marketing campaigns. Potential role for other direct marketing activities to su
launch / expansion strategies
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