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Perspective on the Event Industry
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Perspective on theEvent Industry
Investigative Journal
Margriet de Jongh. 615664
Creative Business, Hogeschool Inholland Rotterdam
2-11-2020
,Inhoud
1. Inleiding..............................................................................................................................................2
2. Event Analyse.....................................................................................................................................3
2.1 Algemene informatie....................................................................................................................3
2.2 BMC-model...................................................................................................................................4
2.3 Waardecreatie..............................................................................................................................5
3. Interview.............................................................................................................................................5
4. Cross-cultural management................................................................................................................8
4.1 Analyse culturele eigenschappen Zuid-Korea:..............................................................................9
4.2 Analyse culturele eigenschappen United Kingdom.....................................................................10
4.3 Analyse BTS:................................................................................................................................11
4.4 Analyse Glastonbury Music Festival............................................................................................12
4.5 Evalueren....................................................................................................................................14
5. Artikelen...........................................................................................................................................16
5.1 Innovatie, digitaal en duurzaamheid..........................................................................................16
5.2 Saftey & crowd management.....................................................................................................17
5.3 Concepting & Strategy................................................................................................................19
Bibliografie...........................................................................................................................................21
Bijlage...................................................................................................................................................24
Interview expert evenementindustrie..............................................................................................24
Transscript........................................................................................................................................26
Artikelen...........................................................................................................................................41
Event industrie in 2020.................................................................................................................41
Business to Business.....................................................................................................................42
Business to consumer...................................................................................................................43
Venue Management.....................................................................................................................45
Logistiek en productie..................................................................................................................46
1
, 1. Inleiding
In dit verslag wordt met een kritische blik naar de evenementindustrie gekeken.
Zo zijn er acht artikelen geschreven, elk met een ander onderwerp. Op deze
manier is evenementbranche vanuit veel verschillende invalshoeken bekeken. De
drie sterkste artikelen treft u in dit verslag de overige vijf artikelen vindt u terug
in de bijlage.
Om kennis op te doen over de evenementindustrie is er ook event analyse en
expertinterview gedaan. In de event analyse wordt het evenement Mud Masters
geanalyseerd.
Voor het expertinterview is Mark Roeland geïnterviewd. Zijn visie wordt
vergeleken met de visie van andere experts. Dit helpt bij om mijn eigen visie
over de evenementindustrie te vormen.
Cross-cultural management is ook een onderwerp wat is opgenomen in dit
verslag. In dat hoofdstuk leest u hoe verschillende bedrijven met verschillende
culturen zakendoen.
Tot slot het log-canva, dit is wekelijks bijgehouden. Hierin vindt u terug hoe het
proces van ‘Perspective on the event industrie’ en ‘Event management’ verliep.
Het log-canva treft u in een aparte bijlage.
2
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