Summary MHA FP5010 Assessment1 1.docx MHA-FP5010 Environmental Analysis and Competitive Intelligence (CI) Capella University MHA-FP5010 Strategic Health Care Planning Introduction The purpose of this paper is to analyse the internal and external environment

MHA FP5010 Assessment1 MHA-FP5010 Environmental Analysis and Competitive Intelligence (CI) Capella University MHA-FP5010 Strategic Health Care Planning Introduction The purpose of this paper is to analyse the internal and external environmental factors and competitive advantages of the Morristown Medical Center in preparation for future strategic planning and goal identification. The four key strategic directions (basic, growth, stability and retrenchment) are identified for further development in future projects. Vision The vision of the Morristown Medical Center is to improve lives and to empower the community through health, hope and healing. Our vision and mission are supported by a culture of Shared Values and Performance Standards. This culture is embodied in our commitment to excellence and is defined through goals and achievements in service, quality, physicians, people, growth and cost containm