Create New Business Lectures, Workshops & Interviews
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Course
Create New Business (CITM3.CNB01)
Institution
NHTV (NHTV)
Book
Running Lean
This document includes all lectures, workshops and seminars given for the course of CNB at the BUAS/NHTV. In addition, this document also includes 6 interviews that had to be done for the course in order to preserve or pivot the LEAN and Business Model Canvas.
Essay Recreation & Hospitality Create Your Own Company (CITM2.RHCC-01)
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International Tourism Management
Create New Business (CITM3.CNB01)
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CNB All lectures, workshops & notes:
CNB Kick-off lecture:
Why innovation in tourism?
Changing customer needs:
- Experience
- Convenience
- Sharing
- Seamless travel
- Healthy living
- DIY
Changing world:
- Societal trends
‘Big doesn’t beat small anymore, fast beats slow’
‘Travel start-ups: the barriers to entry are very low, but the barriers to disruption are high’
‘Disruptive Innovation refers to a technology whose application significantly affects the way
a market or industry functions’ (Airbnb -> changing customer needs and value chain)
Top reasons start-ups fail:
1. Lack of customers -> no market need
2. Too much focus on product
3. Too much focus on original business plan, no adaptation/ flexibility
Lean start-up method:
(ideas) Build -> (product) measure -> (data) learn. (fail fast, succeed faster / reducing waste)
= A loop = validated learning by learning from every step of the process. (validating
assumptions and safety to fail)
,CNB Workshop 1:
Lean canvas:
Order:
, CNB Workshop 2:
Problem interviews: Get in contact with people from your target group, talk to customers.
Phase: Problem-solution fit
- Is the problem clear (concrete) and for who is it a problem?
- Motto: Does the customer segment recognize the problem: yes/no and more specific
why?
Goal problem interview:
Testing/validating the relation problem-customer segment by exploring:
- Does the customer segment recognize the problem you want to solve, and do they
see this as a problem (and not, who does?)?
- How does the customer segment solve the problem at this moment?
- Use the MOM test
Problem interview is not…
- Selling/testing a solution
- Expect the interviewees to come up with a solution for the problem or ask them for
ideas
- Making the interviews to a yes/no game: it turns around arguments, motives,
perspectives, etc.
Instruction problem interviews:
- 2 x 10 problem interviews with a pre-defined customer segment per team,
preferably outside the BUAS building.
- Qualitative face-to-face and open interviews
- Register: interviewees (personal characteristics), place and time of interview
- Use an interview-script for the interviews
- Read chapter 4 Ash Maurya Problem Interview
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