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wk8assgndocx ddha 8130 marketing plan week 8 “ component 6 walden university ddha 8130 communications
and public relations for healthcare administration leaders table of contents
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DDHA 8130
Marketing Plan: Week 8 –
Component 6
Walden University
DDHA 8130: Communications, Marketing, and Public Relations for
Healthcare Administration Leaders
Table of
Contents
Determining Intervention Needs and
Approaches......................................................................2
References.......................................................................................................................................3
Determining Intervention Needs and
Approaches
Formative evaluation involves the stages of implementation and development of the
program. This stage enables one to provide relevant information through achieving the goals
and objectives of the programs ("Chapter 7: Evaluation Phases and Processes | Principles of
Community Engagement | ATSDR", 2015). The examples of formative evaluation in the
healthcare industry that the marketing plan will apply are surveys and questionnaires whereby
respondents will fail information about their feelings and attitude towards the program. The use
of surveys can be manual or online to reach a massive base of the target audience. Surveys help
the marketing plan achieve its objectives since the target audience will provide feedback that
will improve and ensure that the project is well understood and integrated with the healthcare
industry. The use of questionnaire s will be used primarily on individuals who serve
the marketing plan effectively.
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