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PBL Getting to know the company
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In this document you will find several questions and answers that you can use during the pbl session.
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PBLProblem 1 Getting to know the business
Problem Statement: How to analyze the financial information of the company Ryan Air.
Learning objectives:
1. What are the business strategies of Ryanair?
Business strategy: how a firm develops and sustains a competitive advantage within
an industry.
Their strategy is a low cost, no frills airline. Their vision is to have people fly for free.
It really addresses the market for flyers who looked for a cheap basic and efficient
service rather than luxury.
Source: http://www.rapid-business-intelligence-success.com/ryanair-business-
strategy.html
2. What are the long-term trends of Ryanair?
3. What are the most important KPI’s of the airline industry?
Security (wait time), check in (wait time), baggage (mishandled baggage), flights (on
time performance), immigration (wait time), baggage reclaim (wait time).
Source: www.targit.com > blog > 2017/09
4. What are internal and external business drivers?
Business driver is a resource, process or condition that is vital for the continued
success and growth of a business.
Internal driving: internal driving are those kinds of things, situations and
events that occur within an organization and basically under the organization
control. For instance; organization strategy, organization structure and
employee morale.
External driving: external driving are those kinds of things, situations, events
etc. that occur outside of an organization and basically these are not under
the organizations control. For instance; changes in technology, political factor
and competition.
Source: www.techopedia.com and www.ukessays.com
5. What are the key financial ratios and financial statements?
Financial ratios can help to make sense of the overwhelming amount of information
that can be found in a company’s financial statements.
15 keys of financial ratios:
Price ratios;
1. Price-to-Earnings Ratio (P/E)
2. PEG Ratio
3. Price-to-Sales Ratio
4. Price-to-Book Ratio (P/B)
5. Divided Yield
6. Dividend Payout Ratio
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