Exam (elaborations)
Practice Exam / Test Exam Export Management incl. Answers!
- Course
- Institution
A practice exam in English for the profession Export Management including replies.
[Show more]
Seller
Follow
Melanie1992
Reviews received
Content preview
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasd
fghjklzxcvbnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjklzxcvbnmq
Test Exam
wertyuiopasdfghjklzxcvbnmqwertyui
Exportmanagement
opasdfghjklzxcvbnmqwertyuiopasdfg
28-10-2014
[Geef de naam van de auteur op]
hjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwertyuiopasdfg
hjklzxcvbnmrtyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcvbnmqwert
yuiopasdfghjklzxcvbnmqwertyuiopas
,Test Exam Exportmanagement
1. What are the 3 phases of Export development? Explain each phase. (9 pts)
- Phase 1:
From passive to active exports – based on exportplan, adapting sales, marketing,
production to the demands of foreign market, conducting market research, setting
strategic export objections
- Phase 2:
From active exports to international marketing – further focus on export markets
through all departments in your company
- Phase 3:
From international marketing to international entrepeneurship – intense focus on
foreign market, leading to collaboration, partnership or further strategic activities
abroad
(1 pt per correct phase, 2 pts per correct explanation = max 9 pts)
2. In general there are three ways to set an export price. (4+3+2 pts)
2.a Name those three ways:
Page 151:
1. Demand oriented pricing
2. Competitor oriented pricing
3. Cost-plus pricing
(1 pts per correct answer)
2.b Describe one of those three ways to set an export price:
Ad1: Base don anticipated future demand and extrapolating historical data.
Ad2: Based in competition. Can we meet this even though we are importing?
Ad3: Based on cost (costprice+exportcost) add margin. Advantage: easy to calculate, you can
justify price increase. Disadvantage: ignores elasticity, less incentive to control costs.
(3 pts if description is correct, max 3 pts!)
2.c Explain the difference of setting an export price versus a domestic price?
Technically there is no difference between export/domestic price setting other than
anticipating extra transport/packaging costs. (2pts)
, 3. A company that considers export will first examine the internal situation, by doing an
internal analysis. Following the checklist for internal analysis means that the company
examines 4 major points. Name these 4 categories/major points. (4pts)
Page 27 & 28
1. Strategy and marketing mix
2. Production
3. Organization
4. Finance
( Each correct answer: 1 point, max 4 pts)
1. A Joint Venture (JV) is an example of a method of indirect export. Explain what a JV is
and name at least one advantage and at least one disadvantage of a JV. (6pts)
Joint Venture: New firm formed to achieve specific objectives of a partnership like
temporary arrangement between two or more firms. JVs are advantageous as a risk reducing
mechanism in new-market penetration, and in pooling of resource for large projects.
- May lessen “foreigner” image
Disadvantage: Host country laws may require 51% owned by Nationals
- Minority share for exporter!
- Effective loss of managerial control
Reduced profits -> increased cost
Inferior product quality
(textbook page: 72 – 73 each element scores max 2 pts, Total 6 pts)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Melanie1992. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.20. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50843 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now