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HGP Praktijkopdracht - Cijfer 9,3!

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HGP Hotelsimulatiegame 2020/2021. Cijfer 9.3! Eindverslag van de afdelingen General Management, Financieel management en Revenue management. Inclusief: - Uitgebreide analyse Jaar 0 (beoordelingskader cijfer 10) - Strategisch plan jaar 1 - Beschrijving keuzes en aangewende strategie jaar 1 -...

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  • May 26, 2021
  • 47
  • 2020/2021
  • Essay
  • Unknown
  • 9-10

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By: jmaan1 • 1 year ago

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,INHOUDSOPGAVE
Inleiding.......................................................................................................................................................... 4


1. General Management ............................................................................................................................. 5

1.1 Interne analyse Jaar 0 ............................................................................................................................ 5
1.1.1 Strategische analyse Jaar 0 ................................................................................................................ 5
1.1.2 KPI’s Jaar 0 ......................................................................................................................................... 6
1.1.3 SWOT-analyse huidige situatie .......................................................................................................... 7

1.2 Strategische plan Jaar 1 ......................................................................................................................... 8
1.2.1 Strategie Jaar 1 .................................................................................................................................. 8
1.2.2 KPI’s Jaar 1 ......................................................................................................................................... 9
1.2.3 Planning Jaar 1 ................................................................................................................................... 9

1.3 Beschrijving keuzes en aangewende strategie Jaar 1 .......................................................................... 10
1.3.1 Strategie, planning en keuzes .......................................................................................................... 10
1.3.2 Problemen en oplossingen .............................................................................................................. 11

1.4 Resultaten KPI’s Jaar 1 ......................................................................................................................... 11
1.4.1 Ontwikkeling KPI’s gedurende Jaar 1............................................................................................... 11
1.4.2 Vergelijking en resultaat KPI’s eind Jaar 1 ....................................................................................... 12

1.5 Conclusie Jaar 1.................................................................................................................................... 12
1.5.1 Evaluatie van de geïmplementeerde strategie ................................................................................ 12
1.5.2 Verbeteringen aan de strategie voor Jaar 2 en 3 ............................................................................ 12

1.6 Samenvatting Resultaten Jaar 0 – Jaar 3 ............................................................................................. 13
1.6.1 Kwalitatieve resultaten.................................................................................................................... 13
1.6.2 Resultaten KPI’s ............................................................................................................................... 14
1.6.3 Uitleg ontwikkeling resultaten ........................................................................................................ 14


1

, 1.7 Evaluatie strategie ............................................................................................................................... 16
1.7.1 Sterktes en zwaktes van de toegepaste strategie ........................................................................... 16
1.7.2 Algemene conclusie van de resultaten ............................................................................................ 16
1.7.3 Advies KPI’s en strategie voor de manager in Jaar 4 ....................................................................... 16


2 Financieel Management ....................................................................................................................... 18

2.1 Interne analyse Jaar 0 .......................................................................................................................... 18
2.1.1 Strategische analyse Jaar 0 .............................................................................................................. 18
2.1.2 KPI’s Jaar 0 ....................................................................................................................................... 20
2.1.3 SWOT-analyse huidige situatie ........................................................................................................ 20

2.2 Strategische plan Jaar 1 ....................................................................................................................... 20
2.2.1 Strategie Jaar 1 ................................................................................................................................ 20
2.2.2 KPI’s Jaar 1 ....................................................................................................................................... 21
2.2.3 Planning Jaar 1 ................................................................................................................................. 21

2.3 Beschrijving keuzes en aangewende strategie Jaar 1 .......................................................................... 23
2.3.1 Strategie, planning en keuzes .......................................................................................................... 23
2.3.2 Problemen en oplossingen .............................................................................................................. 23

2.4 Resultaten KPI’s Jaar 1 ......................................................................................................................... 24
2.4.1 Ontwikkeling KPI’s gedurende Jaar 1............................................................................................... 24
2.4.2 Vergelijking en resultaat KPI’s eind Jaar 1 ....................................................................................... 26

2.5 Conclusie Jaar 1.................................................................................................................................... 26
2.5.1 Evaluatie van de geïmplementeerde strategie ................................................................................ 26
2.5.2 Verbeteringen aan de strategie voor Jaar 2 en 3 ............................................................................ 27

2.6 Samenvatting Resultaten Jaar 0 – Jaar 3 ............................................................................................. 27
2.6.1 Kwalitatieve resultaten.................................................................................................................... 27
2.6.2 Resultaten KPI’s ............................................................................................................................... 28
2.6.3 Uitleg ontwikkeling resultaten ........................................................................................................ 29

2.7 Evaluatie strategie ............................................................................................................................... 30
2.7.1 Sterktes en zwaktes van de toegepaste strategie ........................................................................... 30
2.7.2 Algemene conclusie van de resultaten ............................................................................................ 31
2.7.3 Advies KPI’s en strategie voor de manager in Jaar 4 ....................................................................... 31


3. Revenue Management ......................................................................................................................... 32

3.1 Interne analyse Jaar 0 .......................................................................................................................... 32
3.1.1 Strategische analyse Jaar 0 .............................................................................................................. 32
3.1.2 KPI’s Jaar 0 ....................................................................................................................................... 33



2

, 3.1.3 SWOT-analyse huidige situatie ........................................................................................................ 33

3.2 Strategische plan Jaar 1 ....................................................................................................................... 34
3.2.1 Strategie Jaar 1 ................................................................................................................................ 34
3.2.2 KPI’s Jaar 1 ....................................................................................................................................... 36
3.2.3 Planning Jaar 1 ................................................................................................................................. 36

3.3 Beschrijving keuzes en aangewende strategie Jaar 1 .......................................................................... 37
3.3.1 Strategie, planning en keuzes .......................................................................................................... 37
3.3.2 Problemen en oplossingen .............................................................................................................. 37

3.4 Resultaten KPI’s Jaar 1 ......................................................................................................................... 38
3.4.1 Ontwikkeling KPI’s gedurende Jaar 1............................................................................................... 38
3.4.2 Vergelijking en resultaat KPI’s eind Jaar 1 ....................................................................................... 40

3.5 Conclusie Jaar 1.................................................................................................................................... 40
3.5.1 Evaluatie van de geïmplementeerde strategie ................................................................................ 40
3.5.2 Verbeteringen aan de strategie voor Jaar 2 en 3 ............................................................................ 41

3.6 Samenvatting Resultaten Jaar 0 – Jaar 3 ............................................................................................. 41
3.6.1 Kwalitatieve resultaten.................................................................................................................... 41
3.6.2 Resultaten KPI’s ............................................................................................................................... 42
3.6.3 Uitleg ontwikkeling resultaten ........................................................................................................ 43

3.7 Evaluatie strategie ............................................................................................................................... 44
3.7.1 Sterktes en zwaktes van de toegepaste strategie ........................................................................... 44
3.7.2 Algemene conclusie van de resultaten ............................................................................................ 44
3.7.3 Advies KPI’s en strategie voor de manager in Jaar 4 ....................................................................... 44




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