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Summary 7ENGL510 copy.docx ENGL510 Week 7: Annotated Bibliography Increasing Customer Royalty D404477 Keller Business School of Management ENGL510: Foundation of Professional Communication Annotated Bibliography Daffy, C. (2019). Loyalty Program, Creating$7.49
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Summary 7ENGL510 copy.docx ENGL510 Week 7: Annotated Bibliography Increasing Customer Royalty D404477 Keller Business School of Management ENGL510: Foundation of Professional Communication Annotated Bibliography Daffy, C. (2019). Loyalty Program, Creating
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7ENGL510 ENGL510 Week 7: Annotated Bibliography Increasing Customer Royalty D Keller Business School of Management ENGL510: Foundation of Professional Communication Annotated Bibliography Daffy, C. (2019). Loyalty Program, Creating Customer Loyalty: Build Lasting Loyalty using Customer Ex...
7engl510 copydocx engl510 week 7 annotated bibliography increasing customer royalty d404477 keller business school of management engl510 foundation of professional communication annotated bi
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ENGL510
Week 7: Annotated Bibliography
Increasing Customer Royalty
D404477
Keller Business School of Management ENGL510:
Foundation of Professional Communication
Annotated Bibliography
Daffy, C. (2019). Loyalty Program, Creating Customer Loyalty: Build Lasting Loyalty using
Customer Experience Management, 265
Summary: Many of today's companies fail to recognize that the notable improvements in
their service delivery are not keeping up with increased customer expectations. Creating
Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable
customer loyalty management program that will win loyal customers. Demonstrating how to
focus solely on the things that enable and enhance success, this book shows how to make
loyalty a habit and structure a business that attracts and retains the best customers. Creating
Customer Loyalty explains why customer experience management alone does not build
lasting loyalty, and why customer expectation and customer memory management are
essential. It outlines how to make every occasion epic by removing those 'ouch' moments,
replacing them with 'wow' experiences, and developing dazzling recovery techniques to
create unforgettable stories and positive memories.
Quotation: Daffy (2019) state that “it outlines how to make every occasion epic by removing
those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling
recovery techniques to create unforgettable stories and positive memories.”
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