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Summary D081 Task 1 Template Completed.docx D081 Task 1: Innovative and Strategic Thinking Course Code: D081 A1. Discuss how ALL of the following aspects from the scenario affect the company s decision-making process (Unit 3: Module 2) 1. Company cultur $7.49   Add to cart

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Summary D081 Task 1 Template Completed.docx D081 Task 1: Innovative and Strategic Thinking Course Code: D081 A1. Discuss how ALL of the following aspects from the scenario affect the company s decision-making process (Unit 3: Module 2) 1. Company cultur

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D081 Task 1 Template C D081 Task 1: Innovative and Strategic Thinking Course Code: D081 A1. Discuss how ALL of the following aspects from the scenario affect the company s decision-making process (Unit 3: Module 2) 1. Company culture The Company Culture is one of Innovation and encouragi...

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D081

Task 1: Innovative and Strategic Thinking

Course Code: D081




A1. Discuss how ALL of the following aspects from the scenario affect the
company’s decision-making process (Unit 3: Module 2)



1. Company culture
The Company Culture is one of Innovation and encouraging not only new and revolutionary
designs, but to also be sustainable in the environment. They incentivize employees for being
creative and created their own testing labs for customers to put the designs and products through
their paces.

2. Organizational structure
They also have tried to keep the separation between founders and employees to a minimum,
treating the relationship as one of equal partners, and where collaboration is encouraged. They
also have a decentralized and, for lack of a better term, democratic, decision making process,
leading to shared decisions rather than just one or two individuals making the final call regarding
to business or relationships.

3. Mission and vision statements (as they affect the strategic direction)
The Mission statement reads, “We will provide the most innovative customer- driven design and
growth in the industry,” and the vision statement reads, “We will be the most sustainable
company in the industry.” The company culture and structure support these statements and help
to guide the
company to be open to ideas, no matter where they come from. This includes allowing customers
to view, test, and critique the existing designs and allowing and rewarding employees in coming
up with new designs. The vision statement is followed by an ethics statement that states that “We
will make decisions that are sustainable for customers and the environment.” This statement
does give a guiding light on how to make certain decisions, and when in doubt how to proceed,
though it does introduce a road block for potentially greater profits that could be achieved by
using less sustainable options and decisions.

, A2. Describe how the company’s culture could affect the market entry strategy.
(Furthermore, what type of culture is the company? Use the Competing Values
Framework to explain your answer.) One explanation will suffice.
(https://www.thercfgroup.com/files/resources/an_introduction_to_the_competing_values_frame work.pdf)

1. Based on the attached reading and analysis of the case study, I would make a case that the
company has a value framework of Create (Adhocracy). The reason for this is that the company is
constantly working for a new or bettered product and encourages visionary thinking. While an
argument could be made for Collaborate (Clan) framework, as they work to be a team of equals
and work together to better the company, I would argue that the main goal of innovation and
visionary thinking outweighs the specific team building structure. Without a doubt though, the
company leans to the individuality flexibility for it’s structure and leans more heavily for
external positioning.

A3. Discuss in detail whether the organizational structure is an advantage or
disadvantage to the company and explain why. (Unit 4: Module 4)

1. I would argue that the organizational structure of the company is currently advantageous, but as the
company enters more and more markets, it could be a disadvantage. For example, if the company is
primarily just serving the American South-East, then a structure where all individuals have equal say and
weight on relationships and products could be very useful and could ultimately be a better format on
handling demand. If they were servicing both the South East and the North West, they could still operate
mostly efficiently, but the distance between possible teams working with customers, running tests, and
providing feedback may start to fall through the cracks. Now let’s introduce another market in India,
across the world, with a different culture, far away from the home offices, and clients they’ll be serving.
Those possible cracks that form from just two US markets expands, and
additional cracks start to form, with more and more forming for each new market that is entered. In the
short term, the innovation and flexibility of the company is a major advantage, and they should take
advantage of that flexibility for as long as possible. However, like many other previous start-up companies
in the past, they will need to consider structural changes that still allow for a level of autonomy, but still
having a central control point to help continue to guide the company without too many demands in the
various directions.




B1. Describe specific characteristics of the emerging market that affect the
product from the provided scenario. (At least two.) (Unit 3: Module 2)

NOTE: What is going on in India that would affect the company’s ability to
design or develop this product? Or, simply google “Characteristics of
Emerging Markets” for examples.

1. One characteristic of India in this example is that they are experience rapid and high
rates of economic growth. They have recently implemented more liberal trading
policies that encourage countries and markets to come to India. The more businesses
that come to India, the more people have jobs, meaning that there is more income,
more money to spend on products, more demand for businesses to provide these

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