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Summary module3.docx BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would
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BUSI 520 Motorola Mobility Liberty University BUSI 520: Strategic Marketing Management Q1. Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the...
module3docx busi 520 motorola mobility liberty university busi 520 strategic marketing management q1 discuss your use of marketing research to be used to gather information on present or poten
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BUSI 520
Motorola Mobility
Liberty University
BUSI 520: Strategic Marketing Management
Q1. Discuss your use of marketing research to be used to gather information on present or
potential customers. Which forms of marketing research would be best in gathering consumer
information relating to the product/service? (Ch.4)
Descriptive research is the most adequate form of marketing research for Motorola.
Descriptive research will allow the company to ensure they are developing technology that will
stay competitive in a busy, growing market. One of the best ways in today's modern world to
accomplish thorough descriptive research would be to use the internet. With the ever-growing
popularity of internet forums through websites like Reddit, the consumers essentially lay out
what they want in a product. By using internet research, you would be able to find exactly what
the majority of target customers want and integrate the most popular ideas into future devices.
Q2. Explain several external forces that affect your marketing planning and strategy. (Ch.4)
Demographics are constantly changing as populations age and evolve. Age is a very
particular demographic to consider as consumers are constantly aging in and out of a marketing
strategy. According to research done by Josiassen et al. (2011, p. 632), “we argue that older
consumers have a tendency to be more ethnocentric in their choice of products for purchase and
consumption.” Geographic changes are an ever-growing marketing concern as people begin to
travel the world more regularly. Additionally, Motorola must be able to anticipate the changes in
their global market. Economic conditions constantly dictate the availability of products on the
market. Furthermore, the economic conditions of the consumer market dictate the profitability of
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