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Branchewerkstuk Zeeman/Kledingbranche
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- Institution
Dit is een werkstuk over Zeeman. Er komt ook veel informatie in over kleding branche dus als je daar informatie over nodig hebt is dit ook een aanrader.
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By: nicolefeikens • 9 months ago
By: dinairo • 2 year ago
By: aliciavansteenkiste • 2 year ago
By: ashleypoppe • 2 year ago
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Content preview
ZeemanNaam:
Studentnummer:
Klas:
Inlever Datum: 7-1-2021
1
, Inhoudsgave
Inhoud
Inleiding.................................................................................................................................................3
Hoofdstuk 1: Kennismaken met de branche..........................................................................................4
1.1 Inleiding........................................................................................................................................5
1.2 Beschrijving van de Branche.........................................................................................................5
1.3 Trends, Productontwikkelingen....................................................................................................6
1.4 Duurzaam ondernemen................................................................................................................7
Hoofdstuk 2: Consumentenmarketing en media in de branche.............................................................7
2.1 Inleiding........................................................................................................................................8
2.2 Websites.......................................................................................................................................8
2.3 Consumentenmarketing...............................................................................................................8
2.4 Social media..................................................................................................................................9
2.5 vloggers en bloggers.....................................................................................................................9
2.6 Mediavormen...............................................................................................................................9
Hoofdstuk3: Marketing mix van het bedrijf..........................................................................................10
3.1 Inleiding......................................................................................................................................10
3.2 Winkelformule en Concurrentie.................................................................................................11
3.3 Promotie.....................................................................................................................................11
3.4 Presentatie: Huisstijl...................................................................................................................12
3.5 Presentatie: Winkelexterieur......................................................................................................13
3.7 Presentatie en Stappenplan........................................................................................................16
3.8 Presentatie: Presentatievormen.................................................................................................18
3.9 Plaats..........................................................................................................................................21
3.10 Personeel..................................................................................................................................22
3.11 Prijs...........................................................................................................................................23
3.12 Product.....................................................................................................................................24
Hoofdstuk 4: Het assortiment..............................................................................................................24
4.1 Inleiding......................................................................................................................................24
4.2 Assortiment opbouw..................................................................................................................24
4.3 Seizoens artikelen en/ of trendartikelen.....................................................................................26
4.4 Koopmotief en Consumenten gedrag.........................................................................................26
4.5 Artikelgroep 1.............................................................................................................................27
2
, 4.5.1 Artikel 1...............................................................................................................................27
4.5.2 Artikel 2.......................................................................................................................................28
4.6 Artikel Artikelgroep 2......................................................................................................................29
4.6.1 Artikel 1...................................................................................................................................29
4.6.2 Artikel 2...................................................................................................................................31
Conclusie..............................................................................................................................................32
Bronvermelding....................................................................................................................................33
Inleiding
3
, In dit werkstuk ga ik u vertellen over de winkel Zeeman, de branche die bij deze winkel hoort is de
textielsupermarkt branche. Deze textiel supermarkt branche gaan we ook onderzoeken in dit
werkstuk. Stel dat ik volgend jaar stage wil gaan lopen bij een textiel supermarkt branche bedrijf, is
het dus belangrijk om veel kennis te krijgen over deze branche en dit onderwerp, zodat ik misschien
dingen kan toepassen op een eventuele volgende stage of een baantje in de textiel supermarkt
branche. De onderwerpen die we gaan behandelen zijn onder andere: Kennismaken met de branche,
Consumentenmarketing en media in de branche, Marketing mix van het bedrijf en Het assortiment.
Dit zijn de 4 onderwerpen waar we het uitgebreid over gaan hebben.
Hoofdstuk 1: Kennismaken met de branche
4
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