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NCOI voorbeeld externe analyse Moduleopdracht Marketing Jan. 2021 - HBO Bedrijfskunde - Compleet: DESTEP, MESO, PORTER, ABELL en meer - Geslaagd met een 9 inclusief feedback NCOI $10.79
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NCOI voorbeeld externe analyse Moduleopdracht Marketing Jan. 2021 - HBO Bedrijfskunde - Compleet: DESTEP, MESO, PORTER, ABELL en meer - Geslaagd met een 9 inclusief feedback NCOI

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Dit is een complete externe analyse van een middelgrote Nederlandse organisatie in de uitzendwereld. Alle onderdelen die in een externe analyse horen zijn er in verwerkt: complete DESTEP, model Abell, SWOT-analyse en de meso omgeving. Zie de literatuurlijst voor de inhoud, ik heb alles apart kopjes...

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  • May 28, 2021
  • 18
  • 2020/2021
  • Case
  • .
  • 8-9

3  reviews

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By: underarmour013 • 2 year ago

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By: Scriptiebibliotheek • 2 year ago

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Thank you so much for your review! Greet D

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By: gertaangelikaryfinska • 2 year ago

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clearness

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By: Scriptiebibliotheek • 2 year ago

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Thanks for your review! Greeting Daan

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By: Scriptiebibliotheek • 2 year ago

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Thanks for the feedback! Greeting Daan

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By: challenger136 • 2 year ago

avatar-seller
,Voorwoord

Mijn naam is X en ben sinds 2019 werkzaam bij X, voornamelijk in financiële functies. De laatste jaren
ben ik betrokken geweest bij de implementatie van SAP bij X als gedelegeerd proceseigenaar.

Dit projectplan is geschreven ter afronding van de module Marketingmanagement van de opleiding
HBO Bedrijfskunde aan het NCOI.

Ik wil uiteraard onze docent marketingmanagement de heer X bedanken voor de boeiende lessen
waarin de combinatie van theorie en praktijk prettig samenvielen.

Tevens wil X , Marketing manager Nederland, bedanken voor het beschikbaar stellen van
marktinformatie.

X,

Januari 2021

, Inhoud
Leeswijzer........................................................................................................................................ 4
1. Marktonderzoek Nederland....................................................................................7
2. Flexmarkt Nederland...............................................................................................7
3. Missie en Marktdefinitie..........................................................................................7
4. Macro-omgeving analyse Nederland....................................................................7
4.1 Demografische factoren............................................................................................................ 7
4.2 Economische factoren............................................................................................................... 8
4.3 Politiek-juridisch factoren......................................................................................................... 8
4.4 Ecologische factoren................................................................................................................. 8
4.5 Sociaal-culturele factoren......................................................................................................... 8
4.6 Technologische factoren........................................................................................................... 9
5. Meso-omgeving Nederland....................................................................................9
5.1 Marktvorm................................................................................................................................... 9
5.2 Bedrijstak analyse vijfkrachtenmodel Porter...........................................................................9
5.3 Concurrentie analyse............................................................................................................... 10
5.4 Afnemers analyse.................................................................................................................... 11
6. Kansen en bedreigingen......................................................................................11
6.1 Kansen...................................................................................................................................... 11
6.2 Bedreigingen............................................................................................................................ 11
6.3 Voornaamste conclusies externe analyse.............................................................................11
7. Zelfreflectie............................................................................................................13
8. Literatuurlijst.........................................................................................................14
Abell model X.............................................................................................................15
Demografische aspecten..........................................................................................15
C4 Index.....................................................................................................................16
Concurrentie-analyse...............................................................................................17
17

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