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Unit 29 - D2 (Understanding Retail) Btec Business Level 3
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This Distinction task D2 of Unit 29 has been marked by official teachers. Properly work done.
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UNIT 29 – UNDERSTANDING RETAILUnit 29 (D2) Task 3 – Access the impact of different sales
techniques and customer service in a selected organisation.
In this report I will be assessing the impact of different sales techniques and
customer service for Tesco, I will also be giving suggestions on improvements the
business can make. Currently they offer click & collect, Tesco cash back money
credit card, self- scan checkout and many other services. As a business they could
develop by introducing loyalty cards, stock availability checker, personalised cakes
and etc.
Online shopping & delivery
Online shopping and delivery is new system that allows customers to shop and order
Tesco products from their website. The good thing about online shopping and
delivery is that the customers do not have to travel out of their house to do their
shopping. Also, it is increasing the money income for Tesco because they are
attracting new customers as well as keeping the ones who shop in store. Another
advantage of having online shopping is that Tesco will probably not have to employ
as many staff in store, this is benefiting Tesco because they are saving their money
once again but still have to higher delivery drivers.
What it was like before was that the business did not offer the online shopping and
home delivery so all of the customers has to do their shopping in store, which could
annoy the customers because they have to keep travelling out of their home when
they want to do shopping, because of this it could mean that the customers cold
chose to shop with other supermarkets who offer online shopping and delivery. It
would also annoy customers because if other supermarkets offer hoe service and
their preferred supermarket don’t do I, then it would annoy them and maybe make
them chose another store which would not be not good for Tesco.
With Tesco introducing the online shopping and delivery it had benefited the
customer as well as the business itself. It has benefited the customer because it
means they do not have to waste money on petrol travelling to the store. Also online
there is more choice, for example is a customer is on the store and the product they
want is not on the shelf they will presume it is not available when it is probably just in
the stock in the back, so if you order online you will be able to order that product. It
benefits Tesco themselves haven online shopping and delivery service because it
could attract new and more customers to use their store, therefore a grater income
and profit for Tesco. For example is a customers prefers Tesco products to a store
like Aldi, but they live closer to Aldi they will chose to go to Aldi rather than wasting
money travel to a Tesco store. But if Tesco offer a home delivery service which
would be competing with Tesco, then Tesco would have to do something else like
lower their prices or offer special deals to their customers to try and attract them
towards their business instead competition.
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