Case
Memorable experience design Medellin
- Course
- Institution
This is the report for the experience design pro course. It can be used as example what the teachers expect from you.
[Show more]
Seller
Follow
182266
Reviews received
Content preview
Experience Design ProCITM3.EXP 2020 - 2021
182888 – Frank van Boxtel
182266 – Noortje Campenhout
204663 – Silvana Jaramillo Castro
204632 – Carla Puig Soler
192270 – Elisa Scholz
https://be-la-sierra-tour.odoo.com/
,Contents
Introduction...........................................................................................................................................4
1. Design thinking..................................................................................................................................5
2. Analysis of Medellin...........................................................................................................................5
Coffee plantations..............................................................................................................................5
Flower farms......................................................................................................................................6
Orchids and butterflies......................................................................................................................6
Metro The Medellín metro was firstly opened for service on 30th November 1995, one of the first
implementations of modern mass transportation in Colombia and the only metro system in the
country (Wikipedia, 2012). It is a rapid transit system that crosses all the metropolitan area of
Medellín going from North to South and from Center to West. Moreover, the Medellín metro not
only offers a basic transportation service, but it also adds value to the city by coopering with the
environment. By doing so, the subway is saving more than 175.000 tons of CO2 annually which
equals a plantation of 380.00 trees that would occupy 11% of the city’s land (Guru, 2010).
Therefore, Medellín’s residents are really interested in conserve the metro in order to protect the
habitat and social lifestyle.................................................................................................................7
Cableway...........................................................................................................................................7
3. Target group analysis.........................................................................................................................8
4. Persona..............................................................................................................................................9
5. Our MTE explained..........................................................................................................................11
Before..............................................................................................................................................11
During..............................................................................................................................................11
After.................................................................................................................................................12
All senses.........................................................................................................................................12
6. Goals of Be La Sierra........................................................................................................................13
Social impact goals...........................................................................................................................14
The transformation goals.................................................................................................................15
7. Prototype.........................................................................................................................................15
8. Testing results..................................................................................................................................15
9. Design thinking reflection................................................................................................................18
Bibliography.........................................................................................................................................20
Appendix 1 - Reflections......................................................................................................................21
Reflection Carla................................................................................................................................21
Reflection Noortje............................................................................................................................21
2
, Reflection Frank...............................................................................................................................22
Reflection Elisa.................................................................................................................................22
Reflection Silvana.............................................................................................................................23
Appendix 2 – Our scrum board............................................................................................................24
Appendix 3 – Survey results.................................................................................................................25
Appendix 4 – The prototype................................................................................................................29
Appendix 5 – Be La Sierra from home..................................................................................................31
Appendix 6 – MTE simple visualization................................................................................................32
Appendix 7 – Picture collage of the plantations..................................................................................34
Appendix 8 – Story Be La Sierra, Sway.................................................................................................34
Appendix 7 – Infographic.....................................................................................................................35
Appendix 8 – Student scans by Frank..................................................................................................36
Appendix 9 – Student scans by Carla...................................................................................................40
Appendix 11 - Student Scans by Elisa...................................................................................................49
Appendix 12 - Student Scans by Noortje.............................................................................................51
3
, Introduction
This report is written by Frank, Noortje, Silvana, Carla and Elisa. All 4 th year students of international
Tourism Management at Breda University of Applied Sciences, with a specialization in tourist
experience.
The purpose of this report is to outline our Memorable Tourist Experience (MTE) that was
researched and developed using the Design Thinking Process. The research period which lasted 5
weeks ran from March 29, 2021, to May 7, 2021.
The city we have chosen is Medellín, located in Colombia. The city is fast shedding its controversial
reputation and is one of the most progressive cities in Latin America (Tourism cares, 2008).
The experience we came up with, where this report will tell you more about is called ‘’ Be la Sierra’’.
This part of Medellin is best known for its coffee and that’s exactly what the experience is all about.
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller 182266. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.56. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75759 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now