Exam of the course Sustainable Tourism, given during the minor Reponsible Travel. These are the exact questions that were asked, since it was an online exam. Be sure to use this as an exercise to prepare for your own exams. Grade: 8.6
Question Number of Points per Total points
questions question (MAX) (MAX)
Question 1 10
Question 2a 10
Question 2b 7
Question 3a 10
Question 3b 8
Question 4 12
Question 5 8
Question 6a 3
Question 6b 2
Question 6c 3
Question 7a 4
Question 7b 5
Question 7c 4
Question 8 8
Question 9 6
Total 100
If you have 55 points or more you pass this exam.
Please fill in your name and student number on the exam as well as on the answer sheet(s) and hand them
in at the end of the exam!
Good luck!
Question 1 (10 points)
Stem 1
Page 1
, Carroll’s Pyramid about Corporate Social Responsibility shows different types of responsibilities
that companies can have with regard to CSR.
Question 1.
Give an example how a tourism organization can focus on CSR, describe the CSR action(s)
that they can do and connect the CSR action(s) to one of the responsibilities of Carroll’s
Pyramid. Explain why, in your eyes, this action is connected to that specific responsibility.
Note: to answer this question you may use a specific tourism organization that you are familiar
with.
(4 points for the CSR example- 2 points for the correct link with pyramid and 4 points for the
explanation of the linkage with the pyramid – 10 points)
A tourism organization can focus on CSR by involving active contribution to the community and
improving people’s quality of life. The organization can for example fund local projects or help
local schools. This can be connected to Philanthropic responsibilities, which is designed to do
good to others, including spending money on good causes. If, for example, the tourism
organization could donate a part of the profit, parents who cannot pay the school fees
themselves still get the change to send their children to school. This will contribute to the
children’s quality of life. More children are being educated and therefore have a greater job
opportunity in the future.
Question 2 (17 points)
Stem 2.
2. Choose a tourism company that you are familiar with, (for example your internship company).
Note: this can be a tour operator, airline, or another company in the tourism sector.
Tourism Company: Travel2Learn
Question 2a.
Mention 6 specific stakeholders for your chosen company. Explain which one(s) of these are the
most important stakeholders for this company in terms of culture and which in terms of
sustainable environment.
(1 point for each stakeholder, 2 points for the correct connection and explanation with culture
and 2 points for the correct connection and explanation with sustainable environment – 10
points)
Page 2
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