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How to analyse an assignment
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A document explaining how to really analyse and understand what an assignment is asking for and how to achieve a better grade.
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How to Analyse an Assignment BriefWhen preparing to start a university-level writing assignment, bear in
mind the importance of the assignment brief. This handout uses an
example of a real assignment brief (or question) in order to demonstrate
an effective approach. You will see that when the title is broken down
into segments, it will be much easier for you to respond to it.
Example Assignment Brief
Compare and contrast two communication models and discuss how
they are used in advertising practice. Identify two examples to
support your findings.
Advertising and Marketing does not have to be your subject. You will be
shown that any assignment task can be broken down and analysed.
Identify directive words
Every word in the brief is important. Some words will be there to direct
you in terms of the type of argument to use; others will advise on what
the content should be. Use a highlighter to underline directive words.
In the above brief, the directive words are all verbs – they require an
action. The directive words are:
Compare and contrast two communication models and discuss
how they are used in advertising practice. Identify two examples to
support your findings.
There are many other directive words that you may come across in
assignment briefs. For example: evaluate, analyse, argue, explain,
illustrate, critically consider, define, and outline.
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