BTEC Business Unit 17: Digital Marketing - Marketing Campaign (FULL) Distinction
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Course
Unit 17 - Digital Marketing
Institution
PEARSON (PEARSON)
You need to accomplish SWOT? SMART-Goals
Understand the digital sales/marketing process using keywords and a Content calendar (Gantt and Hootsuite and Hub-spot show their graphics/websites and explain why you are using them)
Research other competitive brands as your clients will be interested to ...
Branding
Branding is the method by which firms separate their commodity`
offers from competition. By using a label, emblem, design,
packaging or any combination of these, a brand is formed. It is a
vital job of a marketing manager to create and\ retain a brand.
Effective branding helps clients to build good relationships and
encourages their buying choices.
P6: Introduction
Brands allow shoppers to recognize items easily to make
Cadbury Ireland is a subsidiary of Cadbury plc, a global leader in shopping simpler. Powerful products hold a premium promise
the manufacture of confectionery. that buyers believe and are therefore prepared to pay more.
When they assume that it has better value, customers would pay
a premium (top price) for an advertised good. Whilst goods can
come and go over time, brands can survive forever (if properly
managed). Powerful brands bring importance, and customers
build favorable brand experiences and are less willing to buy
goods from rivals. Strong brands can force improvement and
need listening to be understood.
In the case of Cadbury Wispa, as a consequence of media and
internet pressure, it is suspected to be the first time a big brand
trend in market demand.
, Target Market
Social culture–source
Cadburys has become a business today that has a philosophy that is obsessed with making the
stakeholders satisfied. Both along with this and the infrastructure enhancement, Cadburys has now
lost its large range of workers and substituted it with machinery and at the moment barely invest
enough employees to sustain the facilities left by the specific stakeholder operate the firm has now
been controlled by shareholders who are primarily concerned with generating a profit for the
business.
Demography
Cadbury chocolate targets kids between the age group of 5 to 10. During this age they are more likely to
prefer chocolates more than any other confectionary since it is one of the best and satisfies most needs
of the kids.
Competitors
SWOT analyses are used to provide an overview of the current competition for Cadbury chocolates
based on the 3 most common chocolates available currently in the New Zealand market. As well as the
risks and opportunities, the vulnerabilities and strengths of Cadbury Chocolate have been established.
Viral Ads
Using a YouTube ad that goes viral to reach a younger demographic. Create and put a video ad on
YouTube parodying a recent famous movie or TV programme, and featuring your chocolate. To
support the ad and lead individuals to watch it, use Twitter and Facebook. You will build market
awareness as more and more individuals see your film. To lead viewers to your video, you may also
mix this with a more conventional marketing
strategical
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