Eng103 Midterm: REAL ESTATE ON FACEBOOK - rhetorical situation of real estate posts
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Course
Eng103 (ENG103)
Institution
Thompson River University (TRU
)
Abstract
The purpose of this paper is to examine the rhetorical situation of real estate posts on the social media Website, Facebook, and its context as writing genre. To do this effectively, a secondary research has been conducted to identify the audience of this genre, its purpose, and context w...
Facebook Vs Other Genres In Business Communication 5
Real Estate Posts On Facebook 6
, The Rhetorical Situation 7
Context 7
Audience Analysis 8
Potential Buyers and Investors 8
Post Purchase Users 9
Purpose 9
Conventions and Expectations 10
The Content of Real Estate Posts 11
Brevity 12
Special Tabs 12
Local Interests Are At The Center Of The Post 12
It's All About The Product 13
It's Never That Serious 13
Structure 13
Conclusion 14
References 15
Abstract
The purpose of this paper is to examine the rhetorical situation of real estate posts on the social
media Website, Facebook, and its context as writing genre. To do this effectively, a secondary
research has been conducted to identify the audience of this genre, its purpose, and context
within the medium it is written. Accordingly, the purpose of this paper is to focus on a content-
based analysis that portrays the rhetorical situation of this genre of writing. Facebook has
revolutionized how real estate writers communicate their products to potential customers.
Through the social media genre of writing, Facebook offers real estate businesses the opportunity
to refresh how they present themselves to consumers. Marketing strategies can be transformed
easily because Facebook contains a huge amount of data posted by users. Using this information,
real estate marketers and writers can draw patterns of consumer online activity and adjust their
strategies in order to increase sales.
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