This document contains solutions for MNG3701 Assignment no.2 for the year 2021. carefully study the document, and please do not submit the assignment as it is used as a guide, all questions are answered
1. Introduction.......................................................................................................................................... 3
1.1. The environment in which the use of Porter's five forces would be applicable. ................... 3
1.2. The environment in which the use of PESTEL (G) would be applicable. .............................. 6
2. The explanation of VRIO acronym using the case study. ............................................................ 9
3. The use of value chain to classify and explain any five capabilities of the City Lodge Hotel
Group. ........................................................................................................................................................ 10
4. The use of five brands as examples to explain the various business-level strategies for
creating and sustaining competitive advantage. ................................................................................. 12
5. Conclusion ......................................................................................................................................... 14
6. References ........................................................................................................................................ 14
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