A summary of CSP 'The I' including only important and necessary information ie. written in bullet points.
Sections include: general information, media industries, comparison to CSP 'The Daily Mail', advertisement analysis, example front page analysis, exam question & planned answer.
- British national morning newspaper - daily & weekly
- Founded 2010
- Sister paper to ‘The Independent’
- Political alignment - liberalism / claims to be politically balanced
- Owned originally by the ‘Independent Digital News & Media’, now owned by ‘The Daily Mail &
General Trust’
- Tabloid format
Industries -
- Previously owned by Johnston Press
- Does not challenge the ideologies of daily mail readers as it is now owned by DMG
^ journalism may increase / opportunity to improve
- Horizontal integration - lowered quality, less competition, limited viewpoints
- Regulation - suitable information, safety of audience, relevance
^ regulation of extremist views, quality journalism, ownership - prevention of monopolies
- Duty of care to report information in the public interest
- IPSO - independent press standards organisation
- Impress - independent monitor for the press - fully compliant with the recommendations of
the Leveson inquiry - hold institutions accountable
- Curran & Seaton - power without responsibility
Audience -
- Target audience: lapsed readers - those with temporary lack of focus or judgement - of all ages,
& commuters without time
Comparison -
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