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Digitale media: concept en creatie portfolio

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Dit is het verslag van de case Print48 van digitale media. Dit verslag kan als voorbeeld worden gebruikt bij het analyseren en maken van de opdracht. Link naar klikbaar prototype inbegrepen. Behaald resultaat 8,4

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  • June 14, 2021
  • 17
  • 2020/2021
  • Case
  • J.boom
  • 8-9
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Creative Business




PORTFOLIO
DIGITALE MEDIA CONTENT




Fabienne Casper
500827798
Blauw105B

Module: Digitale Media: Content
Docent: Klaas Melenhorst
Datum: 18 januari 2020

, Portfolio/Fabienne Casper




INHOUD

1 Concept en planning 4
1.1 Beschrijving concept (+ link naar wp-site) 4
1.2 Planning: Contentbehoefte 4
1.3 Planning: Contentflow 4
1.3.1 Interviews 4
1.3.2 Reviews 5
1.3.3 Releases 5
1.3.4 Specials 5

2 Creëren 6
2.1 Creëren: Onderbouwing keuzes contenttypen 6
2.1.1 Interviews 6
2.1.2 Reviews 6
2.1.3 Releases 6
2.1.4 Specials 6
2.2 Creëren: Contentmodels contenttypen 7
2.2.1 Sjabloon contentype Interview 7
2.2.2 Sjabloon contenttype Review 8
2.2.3 Sjabloon contenttype Releases 9

3 Publiceren 10
3.1 Verantwoording keuze kanalen 10
3.1.1 Facebook 10
3.1.2 Instagram 10
3.1.3 Twitter 10
3.1.4 YouTube 10

4 Meten en optimaliseren 11
4.1 Doelstelling concept & content 11
4.1.1 Hoofddoelstelling 11
4.1.2 Doelstelling contenttype 1: Interviews 11
4.1.3 Doelstelling contenttype 2: Reviews 11
4.1.4 Doelstelling contenttype 3: Releases 11
4.2 Ksf’s en kpi’s 12
4.2.1 KSF en KPI-hoofddoelstelling 12
4.2.2 KSF en KPI contenttype 1: interviews 12
4.2.3 KSF en KPI contenttype 2: Reviews 12
4.2.4 KSF en KPI contenttype 3: Releases 12

5 Beheren 13
5.1 Behoudplan 13
5.1.1 Interviews 13
5.1.2 Reviews 13
5.1.3 Releases 13
5.1.4 Specials 13
5.2 Metadata 13
5.2.1 Categorieën en tags 14
2

, Portfolio/Fabienne Casper


6 Evalueren 15

7 Contentplanning 16
7.1 Verantwoording contentplanning (week+jaar) 16
7.1.1 Weekverantwoording 16
7.1.2 Jaarverantwoording 16

8 bronnenlijst 17




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