Summary
Samenvatting Bedrijfseconomie - onderneem het zelf
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Samenvatting Bedrijfseconomie - onderneem het zelf
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scholiertje0515
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Onderneem het zelf:Hoofdstuk 1: effectuation
Causation
→ keuzes maken tussen verschillende middelen om een vastgesteld doel te behalen.
→ bijvoorbeeld: het doel is om 10% meer winst te creëren
het middel is meer personeel aannemen of hogere
verkoopprijs
Tekening 1: causation vs. effectuation
Effectuation
→ welke doelen kan ik behalen met mijn beschikbare middelen?
→ 5 principes
- bird in hand (=welke middelen zijn er al? focus op wat je al hebt!)
- affordable loss (=wat ben je bereid om te verliezen?)
- lemonade (=positief reageren op veranderingen en toeval, maak er wat moois van)
- crazy quilt (=leren en ideeen opdoen van stakeholders (klanten, leveranciers etc))
- pilot in the plain (=behoud controle over je eigen bedrijf)
Afbeelding 1: effectuation
Hoofdstuk 2: ondernemen met effectuation
Business Model Canvas
→ model om organisatie overzichtelijk in beeld te brengen.
- klantsegmenten (=wie is je doelgroep/voor wie creëer je waarde?)
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