Summary
Samenvatting Interne Analyse
- Course
- Institution
Samenvatting van 3 pagina's voor het vak Onderzoek aan de Avans
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Samenvatting OnderzoekSWOT
Strengths/Weaknesses (Waar zijn we wel/niet goed in t.o.v. de
concurrenten?)
Interne analyse;
- Hebben betrekking op het bedrijf
- Hierop kun je invloed uitoefenen
- Voorbeeld:
o S: sterk imago
o W: trage besluitvorming
Opportunities/Threats
Externe analyse:
- Hebben betrekking op de omgeving
- Hierop kun je geen invloed op uitoefenen
- Voorbeeld:
o O: Toenemende doelgroep
o T: Toenemende prijsdruk door prijzenoorlog
BUSINESS CANVAS MODEL
De 9 bouwstenen:
1) Customer segments: hierbij gaat het dus om je klanten. De verschillende
groepen mensen of bedrijven die je wilt bereiken. Segmenten worden meestal
gevormd rondom vergelijkbare wensen en behoeften.
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