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Lecture notes study book Photoshop for Beginners of - ISBN: 9781909758674 (photoshopping)
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,Agenda Setting TheoryElaborate on the relationship between democracy and the media with reference
to the agenda setting theory, you should provide your own examples of the
agenda setting function of the mass media.
Consult the following Journal (or similar):
https://dergipark.org.tr/download/article-file/516432
Obama Cartoon. Retrieved from:
https://www.google.com/url?sa=i&url=https%3A%2F%2Fsites.
psu.edu%2Fkaitlincivic%2F2019%2F02%2F02%2Fthe-
relationship-between-the-media-and-
politics%2F&psig=AOvVaw1gO7sw_DYtfzE41hOThqep&ust=159
3664907926000&source=images&cd=vfe&ved=0CA0QjhxqFwo
TCKDhgMueq-oCFQAAAAAdAAAAABAD . Accessed on 1 July
2020.
, Relation between media, politics and democracy has been defined as a relationship based on
self-interest in most sources and that they need each other for a functioning future.
Media organisations or professionals need politics/politicians as sources for their news stories.
Politicians on the other hand need mass communication tools to convey their messages.
Every has a different position or POV.
Difficult to estimate whether it is politics or the media that dominates the communication
process more.
In many countries including the democratically developed ones such as the USA and UK, the
media and politics relation is mostly seen as a dominance of politics on press freedoms and
news production (Ekmel, 2018: 1).
, The agenda-setting theory rests on two basic assumptions.
The first assumption is that the media filters and shapes what we see rather than just reflecting
stories to the audience.
An example of this is seeing a sensational or scandalous story at the top of a broadcast as
opposed to a story that happened more recently or one that affects more people, such as an
approaching storm or legislative tax transformation.
The second assumption is that the more attention the media gives to an issue, the more likely
the public will consider that issue to be important.
Another way to look at it: Mass media organisations aren’t telling us what to think or how we
should feel about a story or issue, but are giving us certain stories or issues that people should
think more about.
The more a story is publicised in the mass media, the more it becomes prominently stored in
individuals’ memories when they’re asked to recall it, even if it doesn’t specifically affect them
or register as a prominent issue in their minds.
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