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Lecture notes Diploma In Business Management Entrepreneurship and Small Business Management, Global Edition, ISBN: 9781292078687
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STUDY GUIDENATIONAL N DIPLOMA IN:
PUBLIC MANAGEMENT, HUMAN
RESOURCE MANAGEMENT AND
FINANCIAL MANAGEMENT
MANAGEMENT
COMMUNICATION N4
SUBJECT CODE: 5140364
DAMELIN
2020
, TABLE OF CONTENTS
Welcome Note 3
Mission and Vision Statement of Damelin 4
Student Support 5
Words you need to know 6
Assessments 7
Course Objectives 8
Prescribed and recommended Books and Websites 9
Module 1: Basic Principles of Communication 10
Module 2: Interpersonal Relationships and Social Interaction 17
Module 3: Interviews 24
Module 4: Mass Media and Advertising 34
Module 5: Meeting Procedures and Correspondence 43
Module 6: Language Usage 51
Module 7: Concise Communication 55
Module 8: Business Letters 62
Module 9: Reports 68
Module 10: Critical Evaluation of Written and Visual material 74
Copyright: In terms of the Copyright Act, no 98 of 1978, no part of this manual may be reproduced or transmitted in any form or by any means, electronic
or mechanical, including photocopying, recording or by any other information storage and retrieval system without permission in writing from Damelin.
Page 2 of 74
DAMELIN: STUDY GUIDE MANAGEMENT COMMUNICATION N4 VERSION 6 2020
, WELCOME NOTE
Dear Student,
Damelin Management and Staff take pride in welcoming you as a student of this institution We hope that you
find both your time of studies to be an informative and exciting experience.
This course is developed to prepare you for a future career, equipping you with the necessary competencies
required in your chosen career field. We would like to encourage you to interact with other students and staff
as you can build lasting friendships and future contacts.
This study guide aims at assisting you in and giving you a better understanding all the content and information
in order to grasp the subject. This study guide is not to be used in isolation of a recommended textbook and
recommended reading and research. The study guide was developed with view to assisting you and giving
you a better understanding all the content of your course.
Wishing you all the best for your studies
DAMELIN MANAGEMENT AND STAFF
Page 3 of 74
DAMELIN: STUDY GUIDE MANAGEMENT COMMUNICATION N4 VERSION 6 2020
, DAMELIN
VISION
To lead and inspire quality private education and training throughout Southern Africa and the African
continent
MISSION
We pride ourselves on being the provider of quality learner focused education. It is our mission to deliver
innovative, yet relevant programmes on multiple NQF levels while contributing with integrity and commitment
to the community ideals of skills development and employability. Our mission is to meet regulatory
requirements as they apply to private institutions and exceed the expectations of quality
Our core values are:
Academic commitment
Reputable and quality brand
Innovative relevant programmes
Skills development and employability
Integrity
Entrepreneurial spirit
Page 4 of 74
DAMELIN: STUDY GUIDE MANAGEMENT COMMUNICATION N4 VERSION 6 2020
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