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Samenvatting Research Methods for Business, ISBN: 9781119165552 Business Research 3 (2000BU3_15) $5.01
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  3. Hogeschool Van Amsterdam (HvA)
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  5. Business Research 3 (2000BU3_15)

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Samenvatting Research Methods for Business, ISBN: 9781119165552 Business Research 3 (2000BU3_15)
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  • Course
  • Business Research 3 (2000BU3_15)
  • Institution
  • Hogeschool Van Amsterdam (HvA)
  • Book
  • Research Methods for Business

Summary study book Research Methods For Business of Uma Sekaran, Roger Bougie (5,6,7,8) - ISBN: 9781119165552, Edition: 7th Edition, Year of publication: - (Chapters: 5-8)

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Document information

  • No
  • 5,6,7,8
  • June 21, 2021
  • 8
  • 2016/2017
  • Summary

Subjects

  • business research
  • research
  • chapers 5
  • chapter 6
  • chapter 7
  • chapter 8
  • qualitative
  • quantitative
  • summary

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  • Hogeschool van Amsterdam (HvA)
  • International Business
  • Business Research 3 (2000BU3_15)
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Rutger Reijnoudt Brouwer
V. van den Berg
Business Research 3
2 november 2016




Summary Business Research 3




1

, Chapter 6 Research Methods for Business

What is qualitative research?
• Qualitative is a type of scientific research which must adhere strict rules.

• Qualitative research additionally seeks to understand a given research
problem or topic from the perspectives of the local population it involves.

• Qualitative research is especially effective in obtaining culturally specific
information about the values, opinions, behaviors, and social contexts of
particular populations.

• The less-specific research objective, the more useful qualitative research is.
• Almost all exploratory research is qualitative research.

• Like the purpose of exploratory research, qualitative is good for identifying
causes of problems.


When is it useful?
1. When it is difficult to develop specific and actionable research statements.
• What do we know about how people use their mobile phones?

2. When the research objective is to develop an understanding of a
phenomena in depth and detail.
• Our aim is to discover how our customers interact with our shops and
premises.

3. When the research objective is to learn how consumers use a product in its
natural setting.
• Quantitative data for this sort of research is notoriously bad: “how do you
use this packaging?”

4. When behavior is context-dependent.
• Studying how people interact in a computer game

5. When a fresh approach is needed




2

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