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Portfolio Onderzoek Inspiration CIJFER: 7,6 $7.76   Add to cart

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Portfolio Onderzoek Inspiration CIJFER: 7,6

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Dit is het portfolio voor het vak Onderzoek: Inspiration wat gegeven wordt bij het 1e jaar van de opleiding Creative Business aan de Hogeschool van Amsterdam. Behaalde cijfer: 7,6. Dit document mag uitsluitend als voorbeeld gebruikt worden.

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  • June 26, 2021
  • 27
  • 2020/2021
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Creative Business




INSPIRATIONVERSLAG




Naam: Lorenzo Trupia
Studentnummer: 500823242
Klas: BLAUW M118

Module: Onderzoek Inspiration
Docent: Patricia Roos-van Tricht
Datum: 28 september 2020

, Inspirationverslag – Lorenzo Trupia



VOORWOORD

Dit rapport is geschreven in opdracht van het Wereld Natuur Fonds. De opdracht voor de
propedeuse studenten is om inzicht te krijgen in kenmerken, wensen en behoeften van de
doelgroep 10 tot 12 jaar.

De uitkomst van dit onderzoek zal uiteindelijk gebruikt worden bij het maken van een YouTube
video over ontbossing wat gemaakt gaat worden voor het Wereld Natuur Fonds. Aan mij de taak
om dit beeld zo goed mogelijk uit te werken zodat het uiteindelijke product aansluit bij de
doelgroep.

Dit onderzoek is o.a. te danken aan Denise en Mike. Door hun medewerking heb ik een beter
beeld kunnen krijgen over de doelgroep doordat hun mij naast de BIEB-fase inzicht hebben
gegeven in hun wensen en behoeften. Ook zou ik graag mijn docent Patricia Roos-van Tricht
willen bedanken voor de leerzame lessen en de goede feedback die ik tussendoor heb mogen
ontvangen.

Ik wens u veel leesplezier.

Lorenzo Trupia
Student Creative Business

Amsterdam, 28 september 2020




2

, Inspirationverslag – Lorenzo Trupia




Inhoudsopgave
Management summary....................................................................................................................................................4

1 Voorbereiding.................................................................................................................................................................5
1.1 Opdracht............................................................................................................................................................................................... 5
1.2 Aanleiding............................................................................................................................................................................................ 5
1.3 Doel......................................................................................................................................................................................................... 5
1.4 Ontwerpvraag + deelvragen........................................................................................................................................................ 5
1.5 Opzet inspiratiefase......................................................................................................................................................................... 5

2 Inspiratie BIEB................................................................................................................................................................6
2.1 Opzet en aanpak............................................................................................................................................................................... 6
2.2 Resultaten............................................................................................................................................................................................ 6
2.2.1 Opdracht & opdrachtgever........................................................................................................................................ 6
2.2.2 Doelgroep......................................................................................................................................................................... 7
2.2.3 Vakkennis......................................................................................................................................................................... 8
2.2.4 Best practices.................................................................................................................................................................. 8
2.3 Ontwerpcriteria BIEB..................................................................................................................................................................... 9
2.3.1 Inhoud................................................................................................................................................................................ 9
2.3.2 Vorm................................................................................................................................................................................... 9
2.3.3 Techniek............................................................................................................................................................................ 9

3 Inspiratie VELD.............................................................................................................................................................10
3.1 Opzet en aanpak............................................................................................................................................................................. 10
3.3 Ontwerpcriteria BIEB + VELD................................................................................................................................... 12
3.3.1 Inhoud:............................................................................................................................................................................ 12
3.3.3 Techniek:........................................................................................................................................................................ 12

4 Creatieve concepten...................................................................................................................................................14
4.1 Creatief concept 1.......................................................................................................................................................................... 14
4.2 Creatief concept 2.......................................................................................................................................................................... 15

5 Reflectie..........................................................................................................................................................................17

6 Bronnenlijst...................................................................................................................................................................18

7 bijlagen............................................................................................................................................................................20
I Verdeling steekproef......................................................................................................................................................................... 20
....................................................................................................................................................................................................................... 21
II Definitieve topiclijst........................................................................................................................................................................ 21
III Transcriptie interview 1 en 2..................................................................................................................................................... 23




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