Summary Business Studies: Corporate social responsibility
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Course
Business Studies
Institution
11
These notes are based of the Business Studies Grade 11 Learner’s Book written by Estie Meyer and Zain Strydom.
They include information on:
-What is CSR.
-CSR in a business context.
-Stakeholders (interest groups) in a business.
-Blowfield and Murray.
-Arguments for and against CSR.
...
Definition:
→ Relationship between the business (corporate) and society (social) and the degree to which
the business impacts on society.
→ Businesses shouldn’t just focus on profits but also for fill responsibility towards the people
ad the environment.
1. CSR in a business context-
→ A business should be adding value to society over and above selling goods and services.
The king code:
→ About a business being a good corporate citizen and its actions shows that it cares about
society and the environment.
o An ethical citizen will engage with relevant stakeholders to ensure the sustainability
of society and the environment. Stakeholders include, but not limited to, employees,
shareholders, customers, the government, and lobby groups – they place pressure
on the business and demand things to happen in a specific way.
o Some businesses may pretend to act like this to gain popularity in turn increasing
profits.
Blowfield and Murray: (regards to their book: corporate responsibility)
→ It suggests that CSR is viewed as an umbrella concept helping the business to understand its
stakeholders + react to neutralise any negative effects on the stakeholders with sound,
proactive solutions.
→ A business thinks of its stakeholders however certain factors can make it difficult.
Crime
Poor housing Poverty
Inequaility
CSR Lack of
education
issue-
Poor health
Unemployment
services
Enviromental
concerns
→ A business needs to answer certain question:
o Business’ level of responsibility?
o To whom is the business responsible?
o How long are they responsible?
o Effect on business and day to day running?
, Corporate Social Responsibility (CSR)
o Responsibility of each stakeholder?
Two levels- Primary and secondary responsibility:
Primary:
→ Business’ obligation to look after interest of stakeholders which are directly affected by the
success of the business – includes employees and shareholders.
Secondary/broader:
→ Towards stakeholders who are indirectly affected by the business’s activities – community,
government, and the environment.
A different method to measure level of responsibility by Blowfield and Murray by using the pyrmid
method.
→ Higher level of → Make ethical → Respect laws → Most basic
responsibility decisions with of country the level.
than not a positive operate in. → Ensure they
harming impact on → The become a are
others. stakeholders, responsible economically
→ Business must citizen in active
consider what broader E.g. produces
and to whom society. goods/services that
they will give can be sold at a profit
back. & from which
→ Building a employees and
brand with shareholders will
values and benefit.
that these
values are
practised by
all.
2. Arguments for and against CSR-
For Against
→ Businesses that are assisting the → Many businesses have argued that CSR
community in which they operate detracts from the core business
through CSR programmes, receive activities.
greater support. People see these them → Businesses and often shareholders, see
as having a reputation for caring, the the money spent on CSR as less profits
community in turn supports and in their pockets
becomes brand loyal. → It is difficult to measure the benefits of
→ Businesses need to act on social issues CSR because it is difficult to measure if
in their communities or else customers the business gains for anything from
will move away. CSR.
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