1. Pharmaceuticals are arguably the most socially important healthcare product.
A. TRUE
B. FALSE
2. Pharmaceutical development is a high-risk undertaking, in which many promising leads prove disappointing.
A. TRUE
B. FALSE
3. Pharmaceutical sales are highest in which geographical regions?
A. The U.S., Saudi Arabia, and Japan
B. The U.S., Western Europe, and Japan
C. Western Europe, Australia, and Canada
D. Western Europe, Canada, and Saudi Arabia
4. The U.S. accounts for about ____ of the world’s pharmaceutical revenues.
A. 30%
B. 50%
C. 80%
D. 95%
5. Which of the following has fueled recent growth in the pharmaceutical industry?
A. increased international standardization and regulation
B. international legalization of DTC advertising
C. population growth and increased life expectancies
1
,D. all of these
6. According to your manual, which statement accurately describes the predicted relationship between
pharmaceutical companies and genomic research facilities?
A. Genomic research company is another term for ethical research company.
B. Partnerships between pharmaceutical companies and genomic companies will not prove immediately profitable.
C. Pharmaceutical companies have little to no interest in partnerships with genomic research companies.
D. Pharmaceutical companies will be genomic research companies' biggest competitors in the coming years.
7. Prescription drug therapy is not cost-effective for insurance companies and healthcare providers.
A. TRUE
B. FALSE
8. The high price of healthcare is explained by the high price of medicines.
A. TRUE
B. FALSE
9. One of the oldest and least effective pharmaceutical marketing techniques is DTC (direct-to-consumer) advertising.
A. TRUE
B. FALSE
10. What influences the number of districts in a region?
A. the number of qualified sales representatives who apply to represent that region
B. the region's population
C. both the district's population and the number of qualified sales representatives who apply to represent that region
D. none of these
11. What is an example of the regionalization of healthcare delivery systems?
A. California and Florida have different demographics.
B. California and Florida have different drug companies.
C. California and Florida have different DTC advertisements.
2
,D. California and Florida have different prescription reimbursement policies.
12. The heart of a pharmaceutical sales team is the Regional Manager.
A. TRUE
B. FALSE
13. Most DMs did not start as representatives.
A. TRUE
B. FALSE
14. How many territories are in a typical district?
A. 1 to 2
B. 8 to 12
C. 30 to 40
D. 50 to 100
15. What is the most effective method for grabbing market share?
A. comparative selling
B. criticizing the competition
C. power point presentations
D. questioning doctors' choices
Quiz 2
1. Pharmaceutical reps mainly visit pharmacies.
A. TRUE
B. FALSE
2. It usually only takes 1-2 calls to a physician before he or she commits to prescribing your product.
A. TRUE
B. FALSE
3
, 3. The pharmacist may dispense a product other than what the physician prescribed
A. TRUE
B. FALSE
4. According to Chapter 2 of your manual, which of the following would classify as payers?
A. employers
B. patients
C. pharmacists
D. physicians
5. According to your manual, what defines ethical pharmaceutical companies?
A. donating a specified proportion of their revenue to consumer organizations
B. donating a specified proportion of their revenue to the NIH
C. manufacturing generics
D. researching and developing novel drugs
6. One of the most disappointing results of the pharmaceutical industry’s continued investment in R & D is the few
new drugs being approved and in development.
A. TRUE
B. FALSE
7. Thanks to modern medicines, how long are people newly diagnosed with HIV expected to live?
A. another 10 years
B. another 20 years
C. another 5 years
D. another 50 years
8. How much has the average American lifespan increased since 1890?
A. almost 10 years
B. almost 15 years
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