International Business Research For IBA (30J212B6)
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International Business Research – Quiz Questions & Answers
Quiz | Week 1
QUESTION 1
Which of the following is NOT considered a hallmark of good (business) research?
A) Objectivity
B) Complexity
C) Replicability
QUESTION 2
To generate a new body of knowledge that can solve problems that occur across several companies, one needs
to perform ... (choose the best answer to complete the sentence)
A) Deductive research
B) Fundamental research
C) Applied research
D) Inductive research
QUESTION 3
What is step three in the seven-step deductive research process?
A) Formulating the problem statement
B) Developing the theoretical framework
C) Choosing the research design
Beyond meat
On Bloomberg.com, the article "Beyond Fried Chicken to Get Taste-Tested in an Atlanta KFC"appeared on 26
August 2019. You can find the article here: https://www.bloomberg.com/news/articles/2019-08-26/beyond-
fried-chicken-to-get-taste-tested-in-an-atlanta-kfc (pay-wall: watching the video suffices to get the idea).
Here, a possible business problem would be:
KFC would like to know what the attitude of KFC customers towards vegan chicken nuggets from Beyond
Meat is.
Suppose KFC carries out an inductive business research, according to the 7 steps you've learned. Imagine that
Team BRT has read this research report and found 6 possible problems.
For each problem described below, indicate which hallmark of "good" (business) research is violated
QUESTION 4
The researchers collected more than 100 variables that predict the attitude towards Beyond Meat chicken
nuggets
A) No generalizability
B) No parsimony
C) No objectivity
D) No replicability
E) No purposiveness
F) No rigor
QUESTION 5
The researchers only look at KFC (and not at McDonalds or Burger King). In addition, they do not look at Beyond
Meat chicken burgers.
A) No objectivity
B) No rigor
C) No purposiveness
D) No parsimony
E) No replicability
F) No generalizability
,QUESTION 6
The researchers do not describe how the study was carried out (what method was used) and how the data was
analysed
A) No objectivity
B) No purposiveness
C) No rigor
D) No replicability
E) No parsimony
F) No generalizability
QUESTION 7
KFC does not indicate in the study report why there was interest in consumers' attitude towards Beyond Meat,
and why they experimented with Beyond Meat.
A) No objectivity
B) No purposiveness
C) No rigor
D) No generalizability
E) No parsimony
F) No replicability
QUESTION 8
The researchers are vegans, paid by Beyond Meat to carry out the research
A)No rigor
B) No replicability
C) No parsimony
D) No objectivity
E) No generalizability
F) No purposiveness
QUESTION 9
KFC tests attitude towards the vegan chicken nuggets only in the US, in a single KFC restaurant on a single day
A) No objectivity
B) No parsimony
C) No purposiveness
D) No replicability
E) No rigor
F) No generalizability
QUESTION 10
A IBR student noticed during the online lecture that Hendrik de With is probably Dutch. The student wonders
whether all IBR instructors have to be Dutch. The student gathers data and finds out that not all IBR instructors
are Dutch, after which she concludes that not all IBR instructors have to be Dutch.
Is this an example of inductive or deductive reasoning?
A) Inductive
B) Deductive
QUESTION 11
Another IBR student wonders the same thing. However, this student argues that having the Dutch nationality is
not a reasonable requirement for being a IBR instructor. Based on this assumption, the student indeed
concludes that IBR instructors do not need to be Dutch - after learning the nationality of all instructors.
Is this an example of inductive or deductive reasoning?
A) Deductive
B) Inductive
, Quiz | Week 2
QUESTION 1
Campus renovations
The Koopmans (K) building on the TiU campus has been completely renovated in the past 2 years. In the
summer of 2019, the faculty of TiSEM returned to this building. The university board has heard that, despite a
beautiful new building, the employees faced some obstacles. The board is planning further relocations and
renovations on the campus and wants to know which aspects have been evaluated well and which have not. In
this way, they want to ensure that future relocations are carried out satisfactorily. Based on existing literature, a
number of factors are identified and expectations are formed, which are tested in the research.
Based on the presented information, a ..... study is carried out.
A) Inductive
B) Deductive
QUESTION 2
Campus renovations (cont'd)
Match the correct step of the 7-step research process (1-9) with the examples (A-G).
1) Collect data
2) Analyze data
3) Define the business problem
4) Formulate the problem statement
5) Write-up
6) Choose a research design
7) Develop theory
8) Develop a theoretical framework
9) Provide a conceptual background
A) The university board wants to know which factors are important for the work satisfaction of its employees
after a move.
B) Which factors are related to the work satisfaction of employees after a move?
C) Identified factors from the literature are: internet availability, building noises, lifts that are out of use
(moderated by the number of stairs that need to be taken), experimenting with air conditioning settings.
Expectations are set about these possible variables.
D) A survey study is designed
E) The questionnaire is distributed To TiSEM employees
F) A linear regression is performed
G) Significant variables are interpreted and based on this, a report is written with recommendations
QUESTION 3
A business problem needs to feasible. What is NOT one of the criteria of feasibility?
A) It has to be possible to gather data about the problem
B) The problem needs to be relevant to both academics and managers
C) The problem needs to be demarcated
QUESTION 4
What reason to perform business research does NOT belong to the academic relevance?
A) Findings from previous studies were contradictory
B) The research is performed in a whole new context
C) The research helps a company to solve a problem
QUESTION 5
What is NOT a criterion for good research questions?
A) Good research questions end with a practical implication question
B) Good research questions also cover topics that are not presented in the problem statement
C) Good research questions jointly answer the problem statement
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