Summary BUS499 week8 Assignment 3.docx BUS499 Week 8 Business-Level and Corporate-Level Strategies Assignment BUS499 Business Administration Capstone Week 8 Business-Level and Corporate-Level Strategies Assignment Two strategies that allow companies to
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BUS499 week8 Assignment BUS499 Week 8 Business-Level and Corporate-Level Strategies Assignment BUS499 Business Administration Capstone Week 8 Business-Level and Corporate-Level Strategies Assignment Two strategies that allow companies to be successful and ensure superior revenue are the...
bus499 week8 assignment 3docx bus499 week 8 business level and corporate level strategies assignment bus499 business administration capstone week 8 business level and corporate level strate
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BUS499
Week 8 Business-Level and Corporate-Level Strategies Assignment
BUS499 Business Administration Capstone
Week 8 Business-Level and Corporate-Level Strategies Assignment
Two strategies that allow companies to be successful and ensure superior revenue are
the Business- Level and the Corporate-Level strategies. This paper will analyze the business-
level and corporate-level strategies of Disney and give an opinion on what is most-important
to their long-term success and whether this is a good choice. It will also analyze the
competitive environment to determine Disney’s most significant competitor and evaluate
which company is most likely to succeed in the long term after comparing their strategies at
each level. Lastly, it will determine if my company choice would differ in slow-cycle and
fast-cycle markets.
Business-Level Strategies
According to Hitt, Ireland, and Hoskisson, a business-level strategy describes actions a
company takes to make use of its competitive edge. (1) There are five business level
strategies:
1. Cost Leadership
2. Focused Cost Leadership
3. Differentiation
4. Focused Differentiation
5. Integrated Cost Leadership/Differentiation.
A cost leadership strategy is a process of establishing an advantage over a competitor
by having the lowest cost of products that are acceptable to customers. A focused cost
leadership strategy requires competing for a small target markets based on price. A
, differentiation strategy is a business strategy which provides customers with something
different and distinctive from the competitors in their industry. A focused differentiation
strategy is a strategy that requires businesses to offer distinctive characteristics that satisfy the
interests of a narrow market. An integrated cost leadership/differentiation strategy requires
making low-cost products with distinct features. (1)
In order for businesses to remain competitive, they must choose a business strategy
that will prove they are more advanced than their competition. The business level strategy
that Disney utilizes is differentiation, which involves offering distinctive products to a broad
market and creates value to their customers throughout the entertainment industry Disney
offers family-oriented products and entertainment to everyone in the world, setting them
apart from their competition, which is why this strategy is most important to their long-term
success. (2) Disney’s subsidiary, Walt Disney Imagineering Research and Development, Inc,
has teams that are dedicated to making sure that the distinctiveness of their entertainment
experiences is carried out throughout their theme parks and resorts. (2) This strategy,
alongside Disney’s intensive growth strategies and associated strategic objectives emphasize
their competitive advantage which supports their growth. (2)
Thousands of people visit Disney’s resorts and theme parks daily for the
distinct experience that they offer. This experience is what has made Disney successful for
many years however Disney needs to continue to grow in revenue and size to make it harder
for competitors to invade their market. One way the Disney has done this is through product
differentiation. Differentiation advocates for a product-focused strategic goals, which is
necessary for helping product expansion efforts to separate Disney from its competitors. (2)
One way that Disney shows its product differentiation is by developing new reality products
enhancing the distinct Disney experience, strengthening their competitive edge and unique
brand. Their unique brand helps keep Disney a leader in the entertainment industry. (2) Some
of the other ways that Disney shows its product differentiation at its theme parks is through
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