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Summary BUS 499 Assignment 1.docx Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It $7.49
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Summary BUS 499 Assignment 1.docx Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It
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RAS
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Rasmussen College
BUS 499 Assignment Bus-499 Assignment 1: Strategic Management and Strategic Competitiveness Business Capstone 499 Microsoft Corporation Microsoft Corporation is a renowned multinational company that deals with technological development. It rolls out several activities in its growth, includ...
bus 499 assignment 1docx bus 499 assignment 1 strategic management and strategic competitiveness business capstone 499 microsoft corporation microsoft corporation is a renowned multinational
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Bus-499
Assignment 1: Strategic Management and Strategic Competitiveness
Business Capstone 499
Microsoft Corporation
Microsoft Corporation is a renowned multinational company that deals with technological
development. It rolls out several activities in its growth, including manufacturing, licensing, and
selling computer software, electronics, personal computers, and other closely related services.
The products that have earned this organization headquartered in Redmond, Washington are
software related such as Microsoft Windows extension of operating systems, Microsoft Office
Suite, and the Internet Explorer. As far as the U.S information technology industries are
concerned, it is among the top five industrial companies. Some factors have contributed to this
prowess of Microsoft, including globalization and technological advancements.
Globalization that revolves around integrating markets in the global economy has
positively and negatively impacted Microsoft Corporation. One of the positive impacts of
globalization is closely associated with economies of scale. How this positive impact is achieved
is in the solid idea of the easy access to larger markets resulting in the high demands of software
and computers with the accompaniment of a reduction in the overall average production costs.
One negative effect lies in the over-standardization of products through global branding courtesy
of globalization. For instance, the better part of the world uses computers using Microsoft's
Windows operating system. Standardizing these operating systems result in a lack of product
diversity for the significant corporation at hand (Du Plessis et al., 2018). Technology change also
has a tremendous impact on the overall development of Microsoft Corporation. A positive factor
that is closely associated with technology is increased production. Within the diverse and broad
confines of Microsoft, technology has resulted in major manufacturing of goods and services.
, Human efforts have limits as compared to the machines, which perform more times better. For
instance, the corporation at hand by the use of technology is in a position to develop many
computers and accessories. A demerit linked with technological development is the fact that it is
not 100% safe. The chips developed by Microsoft that have replaced the files are not easy to
manage and transfer as hackers and spammers can intercept them.
The industrial organization model focuses on the external perspective surrounding any
given business to realize success and utmost excellence. With Microsoft Corporation, it is vital to
analyze the general external environment to identify the characteristics of this environment that
will guide the development of the most appropriate strategies for improved overall performance.
The organization should select an industry with a high potential of returns; for instance, Apple
Inc. analyzes its structural characteristics and methods used. Develop a model that will is capable
of assessing the requirements needed as well as the risks involved. Microsoft should acquire the
relevant resources, skills, and assets required to implement the already selected strategy or even
strategies successfully. The result will be to achieve above-average returns if the already
identified strategies are implemented to meet the demands and be above the industry the
organization at hand has selected to compete with. The resource-based model can also be used to
generate tremendous revenue for Microsoft Corporation. The company should identify internal
resources and assess their strengths and also weaknesses relative to the competitors. The
organization should also identify the resources that make it stand out in terms of performance of
tasks compared to its competitors. The potential of the unique sets of resources and capabilities
to outperform the competitors should also be effectively assessed (Bragagnolo et al., 2020). This
will give Microsoft a well-founded competitive advantage. The organization should also work
towards determining the industry that perfectly fits the characteristics of the industry and, more
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