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Summary Document70 MKT/574 Part B: Strategic Marketing Plan MKT/574: Marketing: Social, Mobile, And Analytics Internal Data Source What it Measures Data Potential Usage Sales Data Financial results on the monthly sales by products that are purchased. $7.49
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Summary Document70 MKT/574 Part B: Strategic Marketing Plan MKT/574: Marketing: Social, Mobile, And Analytics Internal Data Source What it Measures Data Potential Usage Sales Data Financial results on the monthly sales by products that are purchased.
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Course
Ras
Institution
Rasmussen College
Document70 MKT/574 Part B: Strategic Marketing Plan MKT/574: Marketing: Social, Mobile, And Analytics Internal Data Source What it Measures Data Potential Usage Sales Data Financial results on the monthly sales by products that are purchased. Sales data includes revenue, profitability,...
document70 mkt574 part b strategic marketing plan mkt574 marketing social
and analytics internal data source what it measures data potential usage sales data financial results on
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MKT/574
Part B: Strategic Marketing Plan
MKT/574: Marketing: Social, Mobile, And Analytics
Internal Data
Source What it Measures Data Potential Usage
Sales Data Financial results on Sales data includes Can be used for
the monthly sales by revenue, profitability, engaging with the
products that are price points, customers on
purchased. customer personas, increasing sales for
and the gaps between the company. Used
what is being for making decisions
produced and what and planning for
customers are buying. future profits.
Sales data can help
business owners
understand areas of
strength and areas of
weakness.
Marketing Data Customer behavior, The number of sales Builds brand
customer profiles, made by awareness and
number of social advertisements and growth. That
media campaigns, promotions. generates customer
level of brand behavior, profiles,
awareness, level of and social media.
market share relative
to the competition,
and level of
engagement through
website and content.
Human Resource HR provides The culture of the The company will
Data information on the work that affects the ensure the
cost of recruiting, level of the atmosphere of the
training the employee’s company will make
employee. The satisfaction or sure the employees
productivity of the dissatisfaction of the are valued and
employee. work atmosphere. empowered.
Inventory Analyst Manage inventory Average cost of Planning and making
Responsibilities orders, tracking packaging, and the chooses.
shipment, arranging average profit levels
pickups and profits. to be achieved.
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