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Summary Wk 4 AIRBNB Case Study Assignment.docx Running Head: CASE STUDY AIRBNB STR 581 Case Study AIRBNB STR 581 Airbnb In just a few short years, Airbnb has become an ideal replac $7.49   Add to cart
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Summary Wk 4 AIRBNB Case Study Assignment.docx Running Head: CASE STUDY AIRBNB STR 581 Case Study AIRBNB STR 581 Airbnb In just a few short years, Airbnb has become an ideal replac
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Wk 4 AIRBNB Case Study A Running Head: CASE STUDY AIRBNB STR 581 Case Study AIRBNB STR 581 Airbnb In just a few short years, Airbnb has become an ideal replacement for expensive hotel accommodations. Its innovative b...

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  • July 3, 2021
  • 3
  • 2020/2021
  • Summary

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  • wk 4 airbnb case study assignmentdocx running head case study airbnb str 581 case study airbnb str 581 airbnb in ju

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Running Head: CASE STUDY AIRBNB


STR 581




Case Study AIRBNB

STR 581


Airbnb


In just a few short years, Airbnb has become an ideal replacement for expensive hotel

accommodations. Its innovative business model has amassed a huge customer base

and continues to do so. However, to ensure a successful future for the brand, it should

approach customer-centric approaches which hold an ethical high ground. Therefore,

some recommendations for the same are mentioned below:

 The brand should ensure that each one of its franchise holders ensures the best

health and hygiene practices for its consumers. This is a basic necessity of the

hospitality industry but many service providers may skip this aspect which

might turn out to be problematic for the visitors (Wei & Batra, 2021).

Therefore, random quality checks from the management should be

incorporated regularly.

 Customer-centric brands tend to have a better chance of having a long-term

future in the industry (Iyer & Jarvis, 2019). Therefore, Airbnb should take this

approach and frame an active customer support team that addresses the

concerns of the visitors immediately.

 Airbnb should ensure that its operators are committed to total confidentiality

in terms of the individuals visiting and renting their spaces. Doing so forms a

bond of trust between the franchise and the consumers which later translates

into brand loyalty.

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