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UNIT 20 - Assignment 2
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Unit 20 - Assignment 2 - Distinction level - Btec lvl 3 Business
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Unit 20 – Assignment 2Introduction
Sainsburys is the second largest chain of supermarkets in the United
Kingdom, with a 16% share of the supermarket sector. Founded in 1869,
by John James Sainsburys with a shop in Drury Lane, London, the company
became the largest retailer of groceries in 1922.
External bodies are a range of recruitment and employment agencies that
help to supply labour, training organisations, etc. They are important as
they support many businesses by providing opportunity. External bodies
also provide a threat to a business. Companies can learn form the threat
of competition by improving themselves. They also help the companies
cut costs, develop new ideas and become more successful.
CSR Policy
Sainsburys follow have many polices they follow, for instance:
CR&S Committee Terms of Reference
Sainsbury's Supplier Policy on Ethical Trade
Sainsbury's Human Rights Policy
Sainsbury's Policy on Manmade Cellulosic Fibres
Sainsbury's Sustainable Sourcing Policy Goods For Resale (SP003)
Sainsburys have a solid sense of social, environmental and economic
responsibility. They are highly involved within the success of society. The
company follow values that help people living in poverty, malnutrition and
obesity and they aim to create a positive impact on this global issue. The
company also support the UN Sustainable development goals in order to
help tackle climate change, injustice and inequality.
The companies sustainability achievements consist of excelling in ethical
trade, delivering solutions through technology, reducing waste in their
beef and lamb supply chain, reducing water usage as well as their carbon
emissions, improving customers diet plans, improving communities,
helping customers reduce food waste, supporting comic relief and
donating food to those in need. Here are several examples of the issues
Sainsburys are tackling and what they are doing to help out.
Benefits of a CSR Policy (P3)
Sainsburys CSR policy are very beneficial to the company. For instance, it
helps them strengthen relationships with all their stakeholders, this
reduces operating costs and builds trust which helps them gain customer
loyalty this is very important as it helps you expand. Moreover, it
improves the brands reputation and brightens their brand image. Another
benefit includes a reduction of operating costs.
, Sainsburys has pledged to match all their customers donations made to
comic relief and children in need. They also support a new joint appeal to
raise money towards people who are affected by covid-19. They have
raised over £130 million. This good deed has created very good publicity
for the company. It brightens their brand image and attracts customers to
engage with them. This is an example of how their CSR policy has befitted
them.
Another example of how Sainsburys CSR policy benefits them is through
making it a better place for their employees. They motivate their staff by
reward schemes which boost productivity. The company give gift cards
and vouchers to say thank you. As a result it motivates the employees
and increases sales. Overall it makes the work place more satisfying for
the customers and employees.
Drawbacks of a CSR Policy (P4)
On the other hand, there are several drawbacks of Sainsburys CSR policy.
For instance the company faces. For example, due to the high significance
of CSR policies the company receives a lot of pressure to play its role on
social issues. The pressure creates distractions from core business
objectives. This may make the company lower their operating profits.
Moreover, if forces the company to be more transparent. If they are not
revealing how they are helping with the issues then they may receive
backlash from stakeholders as customers for example will be giving the
company pressure as they will be curious on how much they have helped.
This drawback also link to that consumers are wise to green washing. This
means that the corporate practises appear to be environmentally
responsible without portraying an actual change. This will make the
customers wary of the customer and can affect the loyalty and
relationships between them.
The opportunity cost is also a drawback that needs to be taken into
consideration. For example If you spend a vast amount on implementing a
policy then it may not allow you to spend it on something else that will
benefit the company.
Another disadvantage of this is that it may be very costly to implement
the policies. This is a huge drawback for mainly smaller companies.
3rd Party Recognition (P5)
Sainsburys are involved with several of external bodies. For instance
Sainsburys are the only retailer to win the Investors in people gold
standards four times in a row. They are also the largest company to ever
hold Gold. As you can tell this is a huge advantage which has helped the
company enhance. For instance, it has helped them gain huge
recognition. This boosts the amount of potential customers. More people
will be drawn to the company due to this achievement since it portrays a
good brand image. It has also proved that it is a satisfying place to work.
This makes the company more appealing to the public. It boosts their
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