100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Samenvatting Ondernemingsstrategie IOR2 $7.00   Add to cart

Summary

Samenvatting Ondernemingsstrategie IOR2

 5 views  0 purchase
  • Course
  • Institution

Samenvatting Ondernemingsstrategie IOR2 aan Karel de Grote Hogeschool

Preview 4 out of 71  pages

  • July 5, 2021
  • 71
  • 2019/2020
  • Summary
avatar-seller
2019 - 2020


Samenvatting
Ondernemingsstrategie

,Inhoud
Stap 0 – Strategisch managen in turbulente tijden..........................................3
Stap 1 – Beoordeel de huidige strategie......................................................10
Doel..................................................................................................................................................10
Theoretische grondslagen................................................................................................................10
De continuïteitskring....................................................................................................................11
De product-marktenmatrix...........................................................................................................14
Concurrentievoordeel...................................................................................................................15
Succesbepalende factoren................................................................................................................15
Stap 2 – Analyseer de impact van de omgevingsfactoren...............................15
Doel..................................................................................................................................................15
Theoretische grondslagen................................................................................................................16
Winstpotentieel............................................................................................................................16
Soorten omgeving.........................................................................................................................16
De vijf concurrentiekrachten in de taakomgeving........................................................................19
Macrotrends en de concurrentiekrachten....................................................................................24
Analyse van de concurrenten.......................................................................................................25
Succesbepalende factoren................................................................................................................25
Stap 3 – Ontwikkel de strategische alternatieve opties..................................26
Doel..................................................................................................................................................26
Theoretische grondslagen................................................................................................................26
De groeimatrix van Ansoff (1965).................................................................................................26
De generieke strategieën volgens Porter......................................................................................27
De waardedisciplines van Treacy en Wiersema............................................................................31
De Blauwe Oceaan-aanpak van Kim en Mauborgne.....................................................................32
Flexibiliteit door het creëren en lichten van strategische opties (niet te kennen)........................33
Succesbepalende factoren................................................................................................................33
Stap 4 – Evalueer de strategische alternatieve opties....................................33
Doel..................................................................................................................................................33
Theoretische grondslagen................................................................................................................33
SWOT-analyse en de confrontatiematrix......................................................................................34
De SAF-methode...........................................................................................................................36
Succesbepalende factoren................................................................................................................40
Stap 5 – Ontwikkel de strategische logica....................................................41
Doel..................................................................................................................................................41


1

, Theoretische grondslagen................................................................................................................41
Het businessmodel.......................................................................................................................42
Organisatiemodel.........................................................................................................................48
Kernprocessen van de onderneming............................................................................................50
Succesbepalende factoren................................................................................................................51
Interne logische consistentie in de strategie................................................................................51
Overige succesbepalende factoren voor de beslissingen bij de opbouw van de strategische logica
......................................................................................................................................................52
Stap 6 – Formuleer actie en veranderplannen..............................................53
Doel..................................................................................................................................................53
Stap 7 – Ontwikkel missie, visie, doelstellingen, waarden en normen...............53
Doel..................................................................................................................................................53
Theoretische grondslagen................................................................................................................54
De missie of ‘opdrachtverklaring’.................................................................................................54
‘goede’ missies.............................................................................................................................55
Visie op de toekomst....................................................................................................................55
Doelstellingen: typen en vereisten...............................................................................................56
Waarden en (gedrags)normen......................................................................................................58
Succesbepalende factoren................................................................................................................59
Missie...........................................................................................................................................59
Visie..............................................................................................................................................59
Stap 8 – Communiceer de strategie............................................................61
Doel..................................................................................................................................................61
Stap 9 – Evalueer en stuur bij....................................................................62
Doel..................................................................................................................................................62
Theoretische grondslagen............................................................................................................62
Problemen met bijsturing van een strategie................................................................................62
Enkele basisbegrippen van beheerscontrole................................................................................63
Kritieke succesfactoren (KSF)........................................................................................................64
Kritieke prestatie-indicatoren (KPI) en targets..............................................................................65
Extra: Balanced Scorecard............................................................................................................67
Succesbepalende factoren................................................................................................................70




2

, Stap 0 – Strategisch managen in turbulente
tijden
Your strategy needs a strategy




Strategisch management:
o Coca-Cola koopt koffiemerk Costa
o Tesla motors: the future is electric

Strategie
Gaat over goedkoper zijn, beter zijn, een vriendelijkere lach hebben. Over kiezen waar je
voor staat of juist niet. Over hoe je er voor zorgt dat de niche die je gevonden had echt
jouw plek in de markt wordt. Over aanvallen of verdedigen, met de stroom mee of er
juist tegen in…

Boodschap  wees anders!
Je moet de “hier en nu” – comfortzone durven te verlaten

Definitie strategisch management
Het geheel van processen gericht op het opsporen, (h)erkennen en het ontwikkelen van
mogelijkheden en kansen voor waarde creatie (voor de klanten) en waardedistributie
(naar alle betrokkenen bij de onderneming) en dit op een systematische en herhaalbare
wijze.




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller emmaroofthooft. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

73918 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.00
  • (0)
  Add to cart