Google Analytics for Beginners
Assessment 1 Answers
Q.1 – Using tracking code, Google Analytics can report on data from
which systems? (Select all answers that apply)
(A) E-commerce platforms
(B) Mobile Applications
(C) Online point-of-sales systems
(D) Systems not connected to the Internet
Q.2 – To collect data using Google Analytics, which steps must be
completed? (Select all answers that apply)
(A) Install Google Analytics desktop software
(B) Create an Analytics account
(C) Add Analytics tracking code to each webpage
(D) Download the Analytics app
Q.3 – The Analytics tracking code can collect which of the
following? (Select all answers that apply)
(A) Language the browser is set to
(B) Type of browser
, (C) User’s favorite website
(D) Device and operating system
Q.4 – When will Google Analytics end a session by default?
(A) After 30 minutes, regardless of user activity on your website
(B) Once the user opens another browser window
(C) When a user is inactive on your site for 30 minutes or more or closes
a browser window
(D) At noon every day
Q.5 – Once Google Analytics processes data, it’s stored in a database
where it can’t be modified.
(A) True
(B) False
Q.6 – Which represents the hierarchical structure of a Google Analytics
account from top to bottom?
(A) View > Account > Property
(B) Property > Account > View
(C) Account > View > Property
(D) Account > Property > View
Q.7 – A user with “edit” permissions at the Account level will
automatically have “edit” permissions at which other levels? (Select all
answers that apply)
(A) User
(B) Property
(C) View
(D) Product
Q.8 – To locate a property’s Analytics tracking code, which sequence of
steps should be followed?
(A) Admin > Tracking Code > Tracking Info
(B) Admin > Tracking Info > Tracking Code
(C) Reports > Audience > Tracking Code
(D) Audience Reports > Settings > Tracking Code
Q.9 – To use Analytics to collect website data, what must be added to the
website page HTML?
Assessment 1 Answers
Q.1 – Using tracking code, Google Analytics can report on data from
which systems? (Select all answers that apply)
(A) E-commerce platforms
(B) Mobile Applications
(C) Online point-of-sales systems
(D) Systems not connected to the Internet
Q.2 – To collect data using Google Analytics, which steps must be
completed? (Select all answers that apply)
(A) Install Google Analytics desktop software
(B) Create an Analytics account
(C) Add Analytics tracking code to each webpage
(D) Download the Analytics app
Q.3 – The Analytics tracking code can collect which of the
following? (Select all answers that apply)
(A) Language the browser is set to
(B) Type of browser
, (C) User’s favorite website
(D) Device and operating system
Q.4 – When will Google Analytics end a session by default?
(A) After 30 minutes, regardless of user activity on your website
(B) Once the user opens another browser window
(C) When a user is inactive on your site for 30 minutes or more or closes
a browser window
(D) At noon every day
Q.5 – Once Google Analytics processes data, it’s stored in a database
where it can’t be modified.
(A) True
(B) False
Q.6 – Which represents the hierarchical structure of a Google Analytics
account from top to bottom?
(A) View > Account > Property
(B) Property > Account > View
(C) Account > View > Property
(D) Account > Property > View
Q.7 – A user with “edit” permissions at the Account level will
automatically have “edit” permissions at which other levels? (Select all
answers that apply)
(A) User
(B) Property
(C) View
(D) Product
Q.8 – To locate a property’s Analytics tracking code, which sequence of
steps should be followed?
(A) Admin > Tracking Code > Tracking Info
(B) Admin > Tracking Info > Tracking Code
(C) Reports > Audience > Tracking Code
(D) Audience Reports > Settings > Tracking Code
Q.9 – To use Analytics to collect website data, what must be added to the
website page HTML?
