8,8 behaald met dit verslag!!
In dit verslag staat van top tot teen per opdracht de informatie uitgewerkt. Dit project 3- Closing The Deal is gedaan over een fictief hotel die veranderd moest worden door een nieuw management team (de studenten). Bronnenlijst etc is ook in dit verslag volledig o...
Hogeschool Rotterdam
Klas: GMS1
Docent: C. Sinterniklaas2019-2020
,Inhoud
Over ons................................................................................................................................. 3
Management Team.............................................................................................................. 3
Assignment 1.1 on entrepreneurship.......................................................................................5
Waarom verduurzaming......................................................................................................6
Assignment 1.2 on creativity...................................................................................................7
Huisstijl................................................................................................................................ 7
........................................................................................................................................... 7
Logo .................................................................................................................................. 8
Assignment 2.1 on entrepreneurship.......................................................................................9
Abell-model.......................................................................................................................... 9
BMC Model........................................................................................................................ 15
Concurrentieanalyse..........................................................................................................16
SDP-model........................................................................................................................ 17
SWOT ............................................................................................................................... 18
Confrontatiematrix ............................................................................................................ 19
Assignment 2.2 on creativity..................................................................................................23
Assignment 3.1 on entrepreneurship.....................................................................................23
Prijsstrategie ..................................................................................................................... 23
Prijsbepaling...................................................................................................................... 23
Omzet................................................................................................................................ 24
Kosten............................................................................................................................... 25
Winst................................................................................................................................. 26
Assignment 3.2 on creativity..................................................................................................26
Stakeholders ..................................................................................................................... 27
Doelgroepen als buyer persona’s .....................................................................................29
Overzicht sociale media.....................................................................................................38
Visuals .............................................................................................................................. 45
Assignment 4.1 on entrepreneurship.....................................................................................51
Distributie Strategie .......................................................................................................... 51
Assignment 4.2 on creativity..................................................................................................54
Assignment 6.1 on entrepreneurship.....................................................................................56
Analyse voor de crisissituatie.............................................................................................56
Scenario’s en taakverdeling...............................................................................................58
Implementatie, logistieke zaken.........................................................................................63
Genomen maatregelen en inkomstenverlies......................................................................64
1
, Crisisbeheersingsplan.......................................................................................................65
Assignment 6.2 on creativity..................................................................................................65
Huidige BMC .................................................................................................................... 65
Verandering delen BMC....................................................................................................65
Alternatieve elementen......................................................................................................66
De gekozen alternatieven..................................................................................................67
Assignment 7.1 on entrepreneurship.....................................................................................70
Assignment 7.2 on creativity..................................................................................................72
Renovatie banqueting........................................................................................................78
Moodboard renoveren banqueting.....................................................................................83
Toelichting moodboard .....................................................................................................83
Overleg management team i.v.m. de planning en huidige situatie.....................................84
Assignment 8.1 on entrepreneurship.....................................................................................87
Gekozen beurs..................................................................................................................87
Doelstellingen.................................................................................................................... 87
Doelgroep.......................................................................................................................... 88
Beursproduct..................................................................................................................... 89
Promotiemateriaal.............................................................................................................. 90
Activiteitenplan..................................................................................................................91
Doelgroep uitnodigen.........................................................................................................93
Nazorg............................................................................................................................... 94
Assignment 8.2 on creativity..................................................................................................95
Bijlage 1 - VRIO-model..........................................................................................................96
Bijlage 2 - ABCD-analyse:.....................................................................................................97
Bronnenlijst........................................................................................................................... 98
2
, Over ons
Het Emerald Forest Hotel krijgt een ander managementteam en een andere strategie. Als
nieuw managementteam stellen wij ons graag eerst even voor.
Management Team
General Manager: A.
Taken General Manager
• Je bent verantwoordelijk voor de front- en backoffice activiteiten en daarmee de dagelijkse
operatie van het hotel.
• Je draagt bij aan de winstgevendheid van het hotel en bewaakt de diverse procedures en
processen.
• Je begeleidt en motiveert werknemers om de optimale gastbeleving te creëren.
• Je bent verantwoordelijk voor de positionering van het hotel.
Kwaliteiten General Manager
➢ Motiveren en leiden van mensen
➢ Communicatief sterk
➢ Teamspeler
➢ Besluitvaardig
Marketing & Sales Manager: M.
Taken Marketing & Sales Manager
• Je houdt je bezig met de trends en ontwikkelingen in de markt en weet deze te vertalen in
kansrijke oplossingen voor de klant.
• Je bepaalt de marketing en salesstrategie en voert deze uit.
• Je bent verantwoordelijk voor de verkoop van producten en diensten, het opstellen van
verkoopplannen en het analyseren hiervan.
• Je bent verantwoordelijke voor alle accounts en business development.
• Je bent mede-eindverantwoordelijk voor het behalen van de commerciële doelstellingen.
• Je hebt een leidende rol in het re-branding proces van de komende jaren.
Financial Manager: V.
Taken Financial Manager
• Je bewaakt het budget en maakt de financiële prognose van alle activiteiten en
investeringen van het hotel.
• Je houdt je bezig met de financiële rapportages en audit controle.
• Je assisteert het management team bij het creëren en uitvoeren van het businessplan en
de bijbehorende bedrijfsstrategie.
• Je draagt zorg voor het behalen van de financiële resultaten.
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