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Unit 36 Starting a Small Business M1
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M1 explain methods used to identify the target market for the proposed business
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Unit 36: Starting a Small BusinessM1: For each research method that you have used in order to identify the target market for
your proposed business
Introduction
This assignment focuses on the types of research that will be used in order to collect data on
the target market for the new business that will be established. Furthermore, the reason why
these methods were chosen and how they are beneficial to the business will be explained.
Types of Research
There are many different types of research that can be used to collect data and information
on any topic or situation. These types of research include; primary research and secondary
research.
Primary Research
This type of research is defined as the collection of data and information that is done by
yourself. This type of research is beneficial for it ensures that the data collected is reliable
and up-to-date, rather than use previous research.
Types of Primary Research
1. Surveys
This is the act of data through by asking questions to the public for them to answer.
Nowadays, online surveys are very popular, for people are now getting paid to do them. This
can help us know important information such as what individuals like in their products and
what they expect the hair salon to provide. It will give persons a chance to express
themselves which will influence our ideas and plans.
Questions:
Age: 11-16 ( ) 17-21 ( ) 22-30 ( ) 31-39 ( ) 40+ ( )
Gender: Male ( ) Female ( )
1. What do you focus on when purchasing a hair product?
a. Fragrance
b. Natural
c. Vegan/Cruelty Free
d. All of the Above
2. What result do you aim for when purchasing a product?
a. Length
b. Moisture
c. Scalp Dryness
d. Smells Good
e. Other: ___________________________
3. What are your favourite hairstyles?
a. Natural
b. Extensions
, c. Depends on my mood
4. How many times do you wash your hair per month?
a. Once every week
b. Once every two weeks
c. Once a month
d. Every Day
e. Other: ______________________
5. What products do you use to wash your hair?
a. Shampoo Only
b. Shampoo and Conditioner
c. Shampoo, Conditioner and a Deep Conditioner
d. Other: __________________________
6. What products do you use for your daily hairstyles? (Circle all that applies to
you)
a. Grease
b. Gel
c. Mousse
d. Leave-in Conditioner
e. Other: _______________________
7. What are the main problems that you experience with your hair and how do
you treat it?
___________________________________________________________________
___________________________________________________________________
8. What are some products that you have used and liked the results?
___________________________________________________________________
___________________________________________________________________
9. How often do you go to the hair salon?
a. Once a week
b. Twice a week
c. Once every two weeks
d. Once a month
e. Other: _____________________________
10. What do you usually do when going to the hair salon?
a. Hair washing
b. Hair washing and styling
c. Styling
d. Hair washing, styling and restyling when needed
e. Styling and restyling when needed
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