Summary
Summary Louisiana State University, Shreveport BADM 790 Air France Case Analysis Instructions
- Course
- BADM 790
- Institution
- Louisiana State University In Shreveport
Case Analysis: Air France Objective: to analyze online advertising effectiveness. This question deals with the case “Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Spons ored Search” by Mark Jeffery; Lisa Egli; Andy Gieraltowski; Jessica Lambert; Jason Miller; Liz Neel...
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